AutoBeta(AutoBeta.net)07/11 Report--

GM China released second-quarter sales figures, according to which GM and its joint ventures sold 753926 vehicles in China, down 60, 000 from the first quarter. Among them, Chevrolet, Buick, Baojun and Wuling sales have all declined.

In terms of vehicle segments, Cadillac, Buick, Chevrolet, Baojun and Wuling sold 66523, 198052, 107447, 135793 and 246111 vehicles respectively in the second quarter. Among them, except for Cadillac, which increased by 22000 vehicles over the first quarter, Buick, Chevrolet, Baojun and Wuling fell by 27000, 34000 and 16000 respectively compared with the first quarter.

In response to the decline in sales, General Motors said that in the downturn of China's auto market, coupled with the impact of the trade war, as well as the intensification of market competition in the mid-range SUV, sales may decline further.

Of course, in addition to the severe Chinese car market, market competition and other factors, do not rule out their own internal influence.

In terms of pricing, in response to the desolation of Cruz, Chevrolet launched a lower positioning of Cowoz, followed by a slightly higher positioning of Kruze, although it was officially liberalized, but the overlap of the price range led to internal competition and consumption.

And Cadillac's low-end version of XT5 is available for 300000 yuan, XT4 is a discount of about 30, 000, low-and medium-end version 250000 can get, although the same price reduction, but consumers' perception is that Cadillac is better than Chevrolet, which introduces why Cadillac is the only brand that can maintain growth.

In response, GM will launch about 20 new or modified models in the Chinese market, of which about 2/3 will be released in the second half of the year, and most of them will be luxury cars and medium and large SUV. For example, Cadillac XT6 will be officially launched in the third quarter, Cadillac CT5 will also be launched later this year, and so on.

In addition, in order to promote the application of the new technology, GM will also introduce a recently released new electronic architecture to the Chinese market, which will be first installed in the Cadillac CT5 sedan and widely used in GM's global models by 2023.

For the first half of the war report has been announced, increase or decrease is a certain thing, in the following second half of the year, more test the strength of car companies, expect to bring different changes, we will also keep an eye on.

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