AutoBeta(AutoBeta.net)07/11 Report--

In 2018, sales in China's auto market showed negative growth for the first time in 28 years. Until the first half of this year passed, the auto market did not see any improvement, which is expected to continue until the end of the year or longer. In addition, since July 1 this year, 16 cities and regions across the country have implemented the national VI emission standards ahead of schedule, and directly implemented the national VI b standards originally scheduled to be popularized in 2023, four years ahead of schedule, which caught many automobile enterprises off guard.

In May 2019, the sales volume of passenger cars reached 1.561 million, down 17.4% year-on-year; the cumulative sales volume of passenger cars from January to May was 8.399 million, down 15.2% year-on-year. Sales of many brands have declined precipitously, and only a few brands have grown. In the fiercely competitive luxury car market, Cadillac continued last year's strong performance, with high prestige and attention in the market and in the circle of car friends.

In the environment of sharp market decline in the first half of the year, Cadillac brand has strong momentum among luxury brands, and many main products occupy the forefront of mainstream luxury car segment sales volume. In June 2019, the cumulative sales volume of Cadillac from January to June reached 114592 vehicles, an increase of 1.98% compared with the same period in 2018, among which the sales volume of Cadillac exceeded 20,000 vehicles in June, reaching 21210 vehicles, with a year-on-year increase of 51.5%.

Among them, CT6 sold 2015 vehicles, with a year-on-year growth of 146.9%, XTS sold 7641 vehicles, with a year-on-year growth of 84.1%, and XT4 also achieved 2498 vehicles. It can be said that Cadillac has completed the goal of upgrading and clearing the inventory of National V models ahead of schedule.

In 2018, Cadillac ranked first in the second camp of luxury brands, with a market share of 7.9%, maintaining double-digit year-on-year growth for five consecutive years, becoming one of the fastest-growing brands in the luxury car market.

The outside world attributed Cadillac's sales explosion for two consecutive months to the inventory clearing marketing of the National Five models. Through this round of short-term profit sharing of the National Five models, Cadillac completed the inventory clearing task ahead of schedule. This kind of conscious pre-run seized a favorable opportunity for the comprehensive switching of the National Six models, so that at present, in most of the six cities of the country, even a car is difficult to find, and the inventory clearing marketing has achieved positive results.

In fact, from Cadillac's newly released models and technologies and marketing in recent years, it is indeed constantly striving to cater to the preferences of domestic consumers, and has been recognized and supported by more and more users. The recent price reduction promotion is only a manifestation of normal supply and demand relations, and the price reduction is not much different from its competitors.

Here also persuade consumers to rational consumption, according to their own needs, do not because a certain brand price reduction is severe, the price is cheap to choose casually, also do not follow the flow to suspect that there is any inevitable connection between the discount and the quality of the car and thus blindly give up, the car should be good or bad experience before you know it!

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