AutoBeta(AutoBeta.net)07/11 Report--

The Federation released a comprehensive sales ranking of KuaiBao in June 2019. According to KuaiBao, in the SUV list, Tuguan (Tuguan + Tuguan L) sold 33697 vehicles in June, an increase of 83.7% over the same period last year, surpassing Harvard H6 to win the monthly sales title of SUV. This is the first time that Harvard H6 has missed the title of SUV monthly sales champion.

In July, some areas began to implement the national six emission standards. Judging from the current situation, a large part of the reason for the surge in sales of the Tuguan family in June this year comes from the inventory clearance of the national five models.

According to the survey, on the market terminal in June, Tuguan did give a lot of concessions. From the data point of view, the five-year clearance of Tuguan is relatively smooth. By the end of June, the national five inventory of SAIC-Volkswagen dealers had dropped to less than 30 per cent, in line with the 3:7 market trend of the future five countries and six markets.

In the first half of this year, SAIC-Volkswagen in the SUV model step by step under the overall decline of the SUV market. The overall SUV market sales reached 760000 vehicles in June, up 10.9 per cent from a year earlier, due to the national five-clear warehouse, according to the Federation of passengers. But for the first half of the year as a whole, sales were only 4.292 million, still a decline of 8.4 per cent. In this environment, SAIC-Volkswagen original Tuguan family, Tuang and other SUV model sales are stable, the newly listed Tuyue, T-Cross and Tuang X models gradually form a new increment.

According to the data, the Tuguan family sold 133000 vehicles in the first half of the year, down 3.8% from the same period last year. Tuyue, which was listed at the end of last year, has sold more than 10,000 vehicles every month this year, and the T-Cross listed in April has sold more than 5, 000 vehicles a month. With the gradual improvement of the layout of SUV products, the overall position of SAIC-Volkswagen in the SUV market is increasing.

In the field of SUV, SAIC-Volkswagen is the first VW brand to invest SUV products in the Chinese market. It listed Tuguan domestically in 2010, and launched Tuguan L and Tuang products in 2017. FAW-Volkswagen launched its first SUV song at the end of July last year, and then launched Tanyue. However, from the perspective of the market as a whole, in the first two years of the hottest SUV market, SAIC-Volkswagen's SUV product line is not rich. Now, when the overall sales of the SUV market begin to decline, SAIC-Volkswagen, which forms a complete SUV product layout, is bound to squeeze the survival space of competitors.

Over the years, SAIC Volkswagen has played a strong leading role in the car market with models such as Santana, Lang Yi and Passat. Now, with the increasing improvement of the layout of SUV, SAIC-Volkswagen will make due development in the two major sectors of cars and SUV.

After launching a number of SUV products this year, SAIC-Volkswagen revealed that there are more new products to be launched in the future, among which SAIC-Volkswagen will unveil its first large-scale MPV this year and launch next year. The future Tuguan 7-seat version and X version have been launched on the market one after another. In terms of new energy, Lang Yi pure electric will be put on the market in the second half of this year, and Tuyue pure electric car will also be put on the market next year.

In addition, SAIC-Volkswagen is also integrating and upgrading its sales channels, upgrading the 4S store model of traditional dealers to 7s model. It has been revealed that SAIC Volkswagen plans to build the first brand digital experience center this year, opening a new chapter in retail marketing. When its online and offline integration is successful, the 7s experience terminal will be rolled out in an all-round way. This will greatly enhance its product marketing strength.

The first half of this year's report card has been released, good or bad is a foregone conclusion, for the public for the first time to surpass Harvard is unexpected, but also expected, Tuguan's performance in the first half of the year laid the foundation for the second half of the year, and whether Harvard can take advantage of the victory? we'll see.

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