AutoBeta(AutoBeta.net)07/12 Report--

In 2019, the auto market generally declined, in which case, the trend of decline of Chinese auto brands is particularly obvious. Chery is one of only a small number of car brands that have maintained an upward trend in a generally declining market.

According to official figures released by Chery, Chery sold 46496 vehicles in June, up 8.7 per cent from a month earlier and 6.8 per cent year-on-year. From January to June, Chery sold a total of 284515 vehicles, up 8.5 per cent from a year earlier.

The reason why Chery is able to keep rising in the declining market is mainly because Chery has made positive adjustments to change the status quo and improve its competitiveness.

In the first half of 2019, Chery launched the high-end Starway TX/TXL, and the new generation of Ruihu 8 was officially launched. In these two models, it not only represents the improvement of Chery's core competitiveness, but also the success of system capacity building.

At the same time, in the first half of the year, we also launched upgraded models such as Erize 5, Erize GX, Erize GX Pro, Ruihu 5xHero version, Ruihu 7i and Chery New Energy small Ant.

The Chery brand sold 28166 vehicles in May, down 27.48% from a year earlier, with cumulative sales of 128700 vehicles from January to May, down 25.53% from the same period last year. The main force of Chery Automobile has experienced a decline in sales in the same period, but Ruihu 8 has won 8089 vehicles after the replacement, which can be regarded as consumer recognition of its product power.

With the addition of shortcut and star brands, Chery's sales are on the rise. Chery fell 43000 vehicles compared with last year, while Jettcut sold 46300, just making up for the decline, according to the Federation of passengers.

Yin Tongyue, chairman of Chery Automobile, once said publicly: "after the strategic adjustment in the past few years, Chery Automobile will enter the harvest period in the new year, completing the system capacity building and core competitiveness building." At the same time, it will be Chery's product year, technology year, brand year, management year and cooperation year. "

In terms of products, the main models of Chery, Jetway and Xingtu have completed the switch to the sixth national emission. At the same time, in the second half of the year, Chery, Xingtuo, Jetway and other three major brands will launch a total of 7 new and new models, while new energy models and SUV models are still the focus.

In terms of brand, the shortcut has made a great contribution to the overall sales of Chery. Therefore, it is very important to strengthen the construction of this shortcut brand. Xingtu brand is a brand-new high-end brand created by Chery Automobile, which bears the important task of Chery Automobile brand.

In terms of cooperation, Chery Automobile urgently needs the support of sales channels at the same time of product launch. In the first half of the year, Chery has partnered with 12 platforms to create a new retail model.

In the case of the overall weakness of the car market, Chery increased instead of falling, mainly based on the accumulation of pre-technology, realizing the process from quantitative change to qualitative change at the opportunity of changing from five to six; coupled with strong investment in products, marketing and brand building, brand transformation and upgrading and new product offensive have achieved initial results, which have jointly contributed to the increase in sales volume of the whole group. In the future, with the continuous development of highly competitive new products such as EXEED Star Road products and the new generation of Ruihu 8, the market performance of Chery Automobile this year is worth looking forward to.

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