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In recent years, the SUV car market is so hot that many independent brands have followed suit by launching a number of SUV models to expand their brand influence. Therefore, both independent brands and joint venture brands have tasted the benefits in recent years, and countless new cars have been launched. But the SUV, which exists in some cars, has been destroyed by the new SUV. One of the most representative is Beijing Hyundai's Tusheng, once the best-selling model, but now no one is interested.

Tusheng, once the best-selling model, the performance-to-price ratio has always been the big selling point of this car. Tusheng entered China a long time ago. In that year, Tusheng's sales were no worse than those of the early domestic CR-V and RVA4, or even higher than these two models. The price of Tusheng has been falling since it entered the country, and even now the price is about 150000. When the SUV market exploded in 2015, Tusheng outsold all mainstream SUV models.

It can be said that Tusheng's sales reached its peak in 2015 and 2016, with sales exceeding 15000 a month and 20, 000 in many months. the best time was that the new Tusheng sold more than 50, 000 in a month as soon as it was launched. Became the monthly sales champion at that time.

But starting in 2017, Tusheng's sales began to decline, and more importantly, when Tusheng's sales declined, it was also time for Tusheng to switch to new models. Tusheng's sales have declined rapidly, plummeting by about 70% in the second half of 17 years, and monthly sales can only be maintained at about 5000 vehicles. Now, Tusheng is even less interested, although the price of Tusheng has dropped to 130000, but sales are still not growing.

Tusheng offers such a big discount, why don't sales pick up?

First of all, the problem of product power. Tusheng made brilliant achievements in the Chinese market earlier, placing itself in the position between the Japanese-German system and its own brand cars, and won good results through the price war. However, with the continuous development of the technology of self-brand car companies in recent years, and the competitiveness of Tusheng's own products is declining, it is no longer feasible to rely on price war to win the market.

Second, the reputation of Tusheng products continues to deteriorate, leading to a sharp decline in sales to some extent. In the first half of 2019, Tusheng received 1077 complaints, second only to Peugeot 408, mainly due to engine fuel consumption and noise problems, mainly due to engine fuel consumption and noise problems, mainly due to 2015 Tusheng and 2018 Tusheng, according to data from Top10, the ranking of vehicle quality complaints.

It can be seen that there are still many problems in Tusheng, especially in the severe environment of the current car market, the competition among various car companies is becoming more and more fierce. The model that used to be proud of Beijing Hyundai is likely to be eliminated by the market if it does not improve product competitiveness, quality and reputation.

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