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Chinese people should be no stranger to the YD brand, in BYD's auto camp. There is a car that used to sell tens of thousands of dollars a month, but now its sales have nearly halved. This car is Song MAX.

Song MAX's positioning in the MPV market is relatively accurate, and its market performance is also very dazzling. However, according to the sales data released by the Federation of passengers, BYD Song MAX sold 6828 vehicles in June, ranking fifth in the list, but down 43.8% from a year earlier, nearly halving sales.

BYD Song MAX sold 41340 vehicles in the first half of this year, down 48.1% from the same period last year. Although it is in the top 15 of the sales list, it is also the model with the biggest decline.

So why did BYD Song MAX's sales decline so badly?

Obviously, BYD Song MAX sales decline is serious, completely attributed to the entire Chinese market situation, although some irrational, but the possibility is also very great.

The most fundamental reason for the decline is to find it from itself, which is a multi-level problem.

Do you remember that in the 2017 models, BYD Song MAX did not comply with the publicity because it involved the PM2.5 purification system, which led to many car owners' dissatisfaction and complaints, which mainly involved the issue of simple configuration.

In fact, we can find the clues of this car through the car quality network, especially the 2017 model, because false propaganda accounts for half of the complaints.

As a result, BYD Song MAX held high the list, and owners' satisfaction with the car declined, which is the second reason for the serious decline in car sales.

In June this year, BYD Song MAX ranked among the top 10 complaints in the MPV market, according to the auto quality website. The most typical problems of complaints are sales fraud, sales problem cars, abnormal steering system and so on. Judging from the complaint list from January to June, BYD Song MAX is still in the top 10.

In this way, it is inevitable that the word of mouth of the whole vehicle will decline, and the satisfaction of car owners will also decline, which is bound to be fed back to the terminal sales.

A 2019 car owner said that BYD Song MAX automatic Intelligence couplet Ruiyao, which bought 129900 yuan from Sanya BYD in early March, said at that time that there was no need to book a car and informed it that it had arrived after payment. A few days after receiving the car, it was found that there were many less configurations of the car, including only the rear of the front and rear radar, the co-driver did not have an electric seat, the seat of the original car was not ventilated and heated, and the loudspeaker did not exist. Then he communicated with the sales staff many times. The salesperson said that he had asked the manager, and these configurations were not available. He said that the manufacturer had made a mistake in the announcement and refused to admit it. Until early April, the salesperson said that these configurations were indeed missing. If you want to directly compensate 3000 yuan to end this matter, isn't this naked deceiving consumers?

BYD Song MAX this model, from monthly sales of more than 10,000, to now nearly halved, of course, with the overall car market recession has a certain relationship. However, the most fundamental reason lies in itself, especially the poor after-sales service, leading to a decline in word-of-mouth, thus affecting the key sales of the whole vehicle. In this regard, car companies should also seriously examine, after all, as an early automobile enterprise, the development is not easy so far, or to manage the brand well.

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