AutoBeta(AutoBeta.net)03/02 Report--

On March 1, Tesla officially announced the price reduction of all models, including Model 3 price reduction range of 26,000 yuan-44,000 yuan, Model S price reduction range of 11,300 yuan-277,500 yuan, Model X price reduction range of 174,500 yuan-341,100 yuan. Among them, the price reduction of 341,100 yuan is Model X P100D.

Tesla Model 3 has just begun official delivery in China a few days ago, and now the price of the vehicle has dropped by tens of thousands, and owners who have just picked up the car must have some ideas. After learning about the Model 3 price cut, Weibo CEO@ came and went and sighed: "Ah? I just bought it without paying back."

However, Tesla also seems to take care of the feelings of recent new car buyers,@ between coming and going on Weibo said: "For today's official website price adjustment, for your vehicle can choose from the following two preferential policies: 1. Order to maintain the original price, for you to upgrade the full automatic driving ability free of charge;2. Order to enjoy the new official website price, remove the original standard AP function, if you need AP according to the official website price to pay extra"...

In addition, the well-known car critic @ Han Lu directly gave up the six-seat ES8 and directly purchased the Model 3. Han Lu said that the Model 3 after the price reduction is attractive and can be picked up before the end of March, while the ES8 has been waiting for six months, and the ES8 has been returned for a long time.

Tesla this time the highest price cut more than 300,000, and in the domestic new listing Model 3 also has 2.6 to 4.4 price reduction range, presumably like Han Lu directly gave up the back of the brand model to choose Tesla prospective owners are also many.

He Xiaopeng, founder of Xiaopeng Automobile, believes that in 2014, most people underestimated Tesla's challenge to traditional cars from smart electric vehicles, and now they overestimate Tesla's possible competitiveness in China. The implication is that Chinese brand electric cars are not afraid of Tesla, an outsider.

Han Lu also expressed his own views. He believed that Tesla did not consider the adjustment of consequences at all. He also killed his opponents while tormenting himself. 2019 was a year of life and death for China's new car-building forces.

Tesla suddenly cut prices all over the system, which is a good thing for consumers, but those owners who just bought a new car feel more at a loss. Some media learned from owners in Shanghai, Beijing, Shenzhen and other places that these owners think Tesla's sharp price fluctuations in the short term have damaged the interests of old owners, which is unacceptable. Even some owners are asking Tesla sales to give compensation plans, saying that if compensation agreements cannot be reached, They do not rule out protecting consumer rights through legal means.

In addition, the media learned from Tesla that Tesla also gave two plans for owners who had just picked up the car or had already placed an order but had not picked up the car. One was that if the owner only placed an order but did not pick up the car, they could buy it at a new price; Second, according to Tesla's confidence guarantee program launched in November 2018, customers can return vehicles to Tesla within three days of picking up the car if they meet the corresponding requirements. Owners who do not meet the above two situations cannot enjoy the corresponding price reduction benefits.

For this matter some lawyers think,"Commodity price merchants generally have independent pricing power, Unless merchants promised not to reduce prices for a certain period of time, Or for the price drop after the so-called guarantee commitment, Otherwise it is difficult to claim rights on this ground."

However, some lawyers believe that the owner can claim rights through the reason of "obvious unfairness","if there is no significant change in the market, there is reason to suspect that Tesla's previous sales price is significantly higher than the actual value." Tesla knows this, but consumers don't. From the legal point of view, Tesla may use his own advantages to make the rights and obligations of both parties obviously violate the principle of fairness and equivalence, thus leading to obvious unfairness. According to the Contract Law, the parties to a contract that is obviously unfair may request the court to modify or cancel it."

Tesla has announced that in order to reduce costs, Tesla has closed some stores around the world and switched to selling cars online. At the same time, Tesla has implemented a big price reduction for all models. Tesla has made a big move this time, reducing costs and lowering the price of models, which has had a certain impact on the electric car industry. In the future, Tesla Shanghai factory will be officially put into production. The new force of domestic car building will also face greater pressure, but this is not a bad thing in the eyes of consumers.

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