AutoBeta(AutoBeta.net)07/14 Report--

This year is indeed a very grim year for the automobile market, the decline of the overall automobile industry has also led to a decline in sales of many car companies, and many dealers and car manufacturers are extremely nervous. This past June, after 12 months of continuous decline, the car market finally ushered in its first positive growth. However, the phenomenon of polarization in the car market is serious, and luxury brands appear more and more frequently.

According to the data, the top seller of high-end cars this month is the BMW 5-Series, with monthly sales of 15676 vehicles, a sharp increase of 38.8% from a year earlier. However, this has made the BMW 5-Series the monthly sales champion of the domestic medium and large car market in a row.

Mercedes-Benz C-Class and Mercedes-Benz E-Class occupy the second and third place on the list, with monthly sales exceeding 10,000, but there is a slight decline in sales compared with the same period last year, which may have been partially grabbed by the BMW 5-Series.

The new generation of Audi A6 has only been on the market for nearly half a year, and the discount rate is far less than that of the other two competitors, and the "technology card" that Audi has been playing does not seem to have a very obvious advantage. And the A6L has gone further and further down the road, from 6, 000 or so per month to 4979, nearly halving its sales compared with the same period last year.

It is normal for Cadillac CT6 and Volvo S90, as second-tier luxury brands, to undersell BBA. However, taking advantage of the transformation of the "sixth National" policy and the means of price reduction and inventory clearance, these two models have also brought good sales growth, of which CT6 has increased by 87.9%, and sales have nearly doubled compared with last year's figure of only more than 1,000 vehicles, which is sufficient to prove the positive stimulating effect of price on sales growth.

Volkswagen's Huiang may say that it is a hard-to-sell model, and it sold only 25000 cars in 2018, the highest-selling year in Huieng. given the adverse performance of Huieng, some analysts say that Huieng may be going to stop production.

Jaguar XFL sales encountered Waterloo is not surprising, first of all, XFL maintenance is expensive, compared with the same German, Japanese competitive products of low reliability, poor preservation rate and other issues, pricing alone can make consumers lose interest in it. In configuration, power, space, XFL also can not compete with its competitors, which is why XFL will decline by more than 70% in the first half of this year.

Generally speaking, the ones that have achieved good sales are the models with rich configuration, high value preservation rate or terminal discount, such as Mercedes-Benz C-Class, E-Class, BMW 5-Series and S90. Although Audi A6 declined greatly, it still held the fourth position by virtue of brand appeal and total advantage.

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