AutoBeta(AutoBeta.net)03/02 Report--

Renren announced a major strategic restructuring, overturned the original business model, launched the "new platform, new retail" strategy, the original employees will be fired and become partners. Even though it was strongly resisted by employees in advance, Renmin forced the implementation of the new partnership model.

On March 1, Li Jian of Renche once again released an internal letter announcing the success of the first stop of the new strategy, with the total number of partners exceeding 1000. At the same time, the official registration channel for Renren car was officially launched, opening the recruitment of partners across the country.

Li Jian also said, "Renren cars should rely on strategic upgrading, through 'platform operation, market-oriented operation, standardized service', empower partners to improve the efficiency of used car transactions." It plans to expand to 60 or 70 cities across the country this year, with the goal of achieving profits by the end of the year.

According to Li Jian, the partnership system will achieve platform operation, fully combining the advantages of Renren vehicle platform in brand, technology, and resources with the experience, skills, and subjective initiative of each small partner to improve the efficiency of second-hand car transactions. And set up a special support fund of 80 million yuan to help partners carry out guaranteed sale, car collection and other business.

In other words, the laid-off employees make their own car dealers, and bind the platform to buy and sell cars by buying the owner information on the platform. After becoming a partner, it has nothing to do with Renren car and is responsible for its own profits and losses.

In the face of the squeeze of competitors such as Guazi, the "war" of used car e-commerce platform is becoming more and more fierce, and like human cars, there is an urgent need to transform and seek survival mode.

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