AutoBeta(AutoBeta.net)07/16 Report--

Tesla suddenly announced a price adjustment today, with the prices of most models falling, with the highest price reduction for Model 3 reaching 33100 yuan.

The domestic price range of Model 3 is adjusted from 37.7-522000 yuan to 35.59-499900 yuan, of which the starting price of the domestic version of Model 3 remains unchanged at 328000 yuan, corresponding to the standard afterdrive upgrade version. So it seems that the significance of the domestic version is even less obvious.

After the adjustment, the price of the whole series of Model 3 dropped to less than 500000 yuan, of which the long-lasting all-wheel drive version fell by 33100 yuan.

In addition, Model X and Model S also cancelled the standard service version and reduced the price of the long-lasting version by nearly 30, 000 yuan. And the relative high-performance version of Performance due to the integration of the frenzy model, making the price instead increased by 35000 yuan.

It is worth mentioning that Tesla's previous price reduction led to domestic old car owners and newly picked up car owners pulling banners to protect their rights, asking Tesla to give an explanation, or even refund the price difference. Rights owners mainly focused on models with a price reduction of 17.45 yuan to 341100 yuan after purchase. Tesla's solution is that old car owners can buy the basic auxiliary driving function or fully self-driving function at half price.

Tesla CEO Musk said in response to the incident: let's reduce the price, people who have already bought it want to enjoy the reduced price, but if we increase the price, I don't see anyone who has bought it wants to write a check to Tesla to make up the difference.

Tesla reduces the price at any time, but also increases the price at any time, the price is changeable has already become a very common thing. Since May 2018, Tesla's domestic selling price has been adjusted eight times.

Some netizens said, "the price of electronic products is unstable." Another netizen asked: will the owner of Tesla pull a banner to return the car?

Tesla responded to the price adjustment by saying, "in order to make the threshold for product ownership lower, we have adjusted the price of the product." Like other automakers, we adjust prices and product options on a regular basis. "

Tesla reported a net loss of $785 million in the first quarter, double the net loss of $372 million in the same period last year.

In addition, we have to mention the problem of spontaneous combustion of electric vehicles with high network attention. Tesla also issued a statement on the spontaneous combustion accident in Shanghai on June 28, saying that Tesla did not find any defects in the system, but the failure of a single battery module located in the front of the vehicle caused the accident, and the battery pack burned according to design expectations. so that the rest of the battery module remains intact and the personnel in the car have time to leave safely.

For the recent network concern about the probability of spontaneous combustion, Tesla also said: Tesla electric car fire accident probability is obviously lower than gasoline vehicles. Many netizens believe that Tesla's statement lacked sincerity and did not express a word of apology, but was arrogant and insolent.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat