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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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It is not too much to say that Volkswagen is the highest-selling brand in China. As the largest single market for Volkswagen brands, China's auto market accounts for 1x2 of Volkswagen brand sales. According to the latest Chinese auto brand data, Volkswagen ranked first in cumulative sales in the first half of the year, surpassing more than half of Geely's sales in second place. But Volkswagen sales are so good in China, are they the same in other regions?
According to data released by the Volkswagen Group, the group delivered 974400 new cars worldwide in June; 381400 new cars were delivered in the Asia-Pacific region, 435000 in the European market, 56700 in the North American market and 38200 in the South American market.
Judging from the data, the overall performance of the global car market is relatively low, and even the Volkswagen Group, which ranks first in sales in the world, will inevitably be affected and affected, but from the cumulative overall sales and market share data of Volkswagen brands, the overall performance tends to be stable and increases slightly, bringing a hint of warmth to the car market that is not as expected.
First of all, in other regions, Volkswagen is not as dazzling as the Chinese market, which can be called a "sales myth", especially in North America, where Volkswagen sold only 31275 vehicles in the United States in June, a significant gap in the figure of 56801 vehicles from Kia. Because the product positioning of Volkswagen brand models does not quite meet the needs of local cars, in addition to SUV products such as Tuguan, other products are not as popular as in China.
In South America, the performance of the Volkswagen brand is very outstanding, especially in Brazil, where monthly sales are 31000 vehicles, a marked increase of 13% compared with the same period last year. But it's a different story in Argentina, where Volkswagen sold only 4000 cars in the face of overall economic difficulties and a depressed car market, down more than half from the same period last year and halving sales.
On the other hand, there are a lot of sales figures in Europe, with cumulative sales of 922000 vehicles in the first six months, making it the highest sales area except for China in the Asia-Pacific region. Among them, the performance of the German local market Volkswagen is also not inferior, with monthly sales of 55700 vehicles, a slight increase of 1% compared with the same period last year, and so far cumulative sales have exceeded 290000.
From the performance of the car markets in the above sales regions and different countries, we can see that although the overall car market performance is not very good, there are ups and downs, but Volkswagen brand sales data still have a slight and steady growth.
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