AutoBeta(AutoBeta.net)07/18 Report--

Last year, Xu Liuping set a target of selling 100000 units in 2020, 300000 in 2025 and 500000 in 2035.

According to the official data released by Red Flag, the sales of Red Flag exceeded 8000 in June this year, an increase of 167% over the same period last year. In the first half of this year, Red Flag sold a total of 33200 vehicles, exceeding 31400 for the whole of last year. Red Flag is one step closer to the goal.

The performance of selling 8000 vehicles per month means that Red Flag's marketing ability has reached the order of 100, 000. It is understood that in the performance of the luxury car market in the first half of the year, Red Flag ranked sixth, which is a very commendable achievement.

According to the statistics, in June 2019, the sales of most car companies showed negative growth, and Red Flag Automobile, as a newly developed car brand, was able to go against the current in the severe car market, which is unexpected.

Last year, Xu Liuping, chairman of FAW, said that Red Flag would be built into a "new noble brand" that is "first in China and famous in the world". From then on, Red Flag ushered in a new life, so strictly speaking, Red Flag is just a child less than two years old.

It was from then on that Red Flag decided to gradually move towards citizenization and build itself into an elegant car brand loved by the people and affordable to everyone.

For luxury brands of the same level as Volvo and Infiniti, Red Flag can be said to be a fast-growing brand, but for enterprises, there are many problems that need customer service in the early days. Some people in the industry said that brand positioning and strategic thinking are important factors for Red Flag to stand in the current volatile market.

In the past two years, although Red Flag has no shortage of product exports, it has now received a monthly sales of 8000 vehicles. However, in addition to the early official publicity of the products, the specific marketing channels of the Red Flag car dealers in the middle are unknown.

According to data, Red Flag completed the laying of 100 channels in 2018, which is not in line with the growing scale of the factory, which is shocking and suspicious.

What's more, last year, some dealers exposed that Xu Liuping publicly cited the reason that "the rapid rise of automotive products must be supported by a dealer network", while in fact, "since consumers do not buy cars, then let the suppliers buy in bulk" to quickly increase sales, so according to the cooperation volume, some suppliers bought 4 to 10 H5 and H7 respectively.

Some industry insiders said that Red Flag cars are mostly sold to second-hand car dealers at low prices or directly to company employees.

And at the moment of the current transfer of five to six, car companies are cleaning up their inventory, and Red Flag is no exception, so part of the data of 8000 vehicles comes from the result of inventory clearance.

From this point of view, although Red Flag has achieved a success of 8000 vehicles, it is largely due to some channels carried out by the company and the inventory of the State Wuqing, so if in the normal sales link, we do not know whether Red Flag can get such a result. In this regard, the Red Flag brand should be as transparent as possible in the process of sales, which can not only convince consumers, but also make the brand building of the Red Flag brand more smooth.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat