AutoBeta(AutoBeta.net)07/20 Report--

According to the 2019 results forecast issued by Great Wall Motor, as of June 30, 2019, the total revenue of Great Wall Motor in 2019 was about 41.38 billion yuan, down about 15% from the same period last year; the net profit was about 1.57 billion yuan, down about 58% from the same period last year. The annual sales target fell from 1.2 million to 1.07 million vehicles.

The announcement said that the performance pre-reduction was due to the company increasing the preferential quota for products to benefit consumers during the reporting period, and continued to increase brand promotion and R & D investment, resulting in a year-on-year decline in net profit belonging to shareholders of listed companies.

In the first half of 2019, due to the slowdown in economic growth and the continued decline in consumer demand, as well as the advance of the sixth national standard, Xinneng subsidy slope, double points and other factors, the cumulative sales of the domestic automobile market fell 12.4% from January to June compared with the same period last year. The domestic auto market continues to show a sharp decline.

Under the trend that sales of most brands are declining compared with the same period last year, Great Wall Motor responded calmly, maintained strategic concentration and pressure to attack key problems, achieved reverse growth, and achieved remarkable results in overall performance. Sales of nearly 500000 vehicles rose 4.7% in the first half of the year.

In terms of brand segments, Harvard sold a total of 350000 cars in the first half of the year, up 8.5% from the same period last year. Harvard H6 contributed to the 45256 Harvard brand sales in June, with 182513 sold in the first half and 27052 in June alone. As for Harvard's other young, high-quality SUV model, the Harvard F7, which sold 71025 cars in the first half of the year, has sold more than 10,000 cars for the seventh month in a row, after selling 10128 in June.

In addition, Harvard's sub-brand WEY sold 46884 vehicles in the first half of the year, of which WEY VV6 took the biggest credit, accounting for more than half of WEY's total sales of 28248.

New energy vehicle brands, Euler iQ and Euler R1, entered the top 10 with cumulative sales of 27013 vehicles in the first half of the year.

The Great Wall pickup model has always been the pride of Great Wall Motors, although the cumulative sales of 64878 in the first half of the year is not much, but the Great Wall pickup has ranked first in China's pickup sales for 21 years in a row and is the top seller in this market segment.

In addition, in terms of strategic layout, Great Wall insists that globalization is the only way out for the enterprise. at the beginning of this year, Great Wall released the "5-2-1" global strategy of Harvard brand, that is, the Harvard brand will take five years to achieve annual sales of 2 million, making it the number one professional SUV brand in the world. Wei Jianjun, chairman of Great Wall Automobile, said at the scene that Great Wall Motor should not only take the first place at home, but must take the lead in going out to expand the global market and compete on the doorstep of foreign brands.

In June this year, the Russian Tula plant of Great Wall Motor was officially completed and put into production. As the first wholly-owned manufacturing plant for Chinese car brands overseas, the Tula plant, which invested US $500m and lasted for four years, plans to produce 150000 vehicles a year, with a localization rate of 65 per cent. From January to June this year, a total of 30305 new cars were exported, an increase of 29.4% over the same period last year, which can be said to be the initial success of the globalization strategy.

In addition, based on the macro-economy and the development of the automobile industry in the first half of 2019, Great Wall Motor has adjusted its sales target to 1.07 million vehicles in 2019 according to the actual situation of its brands in order to maintain healthy, stable and sustainable sales.

The colder the winter, the more it can test the cold-proof ability of automobile companies. Great Wall Motor in the "cold winter of the car market" in 2019, not afraid of "snow", with sales proved the rise of Chinese brands. The achievement of this achievement has greatly boosted the overall morale of Chinese car brands in the current environment. At the same time, Great Wall Automobile is planning for future development through a series of changes and layout, leading Chinese brands to make a collective breakthrough.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat