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A few days ago, Dongfeng Peugeot, a subsidiary of DPCA, held a dealership meeting in 2019 to confirm the development direction of Dongfeng Peugeot brand and dealers, and set a sales target of 140500 vehicles in 2019.

An Tiecheng, chairman of Shenlong Company, said that the past year has been the most severe test since the establishment of Dongfeng Peugeot brand in 2003, and its business development has been greatly challenged. He also stressed that the strategic position of DPCA in the cause of both shareholders has not changed; both shareholders have not changed their strategic goals of doing a good job at present and planning long-term strategic goals; and their confidence in returning to the track together with the vast number of partners has not changed.

In 2018, when the Dragon experienced turmoil from the inside to the outside, the brand department moved, the sales volume fell one after another, and the dealers' disturbance all caused a big blow to the Dragon. After the reappointment of the management, Shenlong once again established the development plan. At present, Li Jun served as the executive deputy general manager of the company, and Rosibo of France served as the general manager of the company.

Dongfeng Peugeot aims to reach 1.405 billion vehicles in 2019, of which the upcoming 508L sales target is 20, 000. And Shenlong also began to pay attention to the promotion of brand value, and hope that Dongfeng Peugeot brand premium ability in the industry ranked 15th. Li Jun said, "there is a more rational understanding and more pragmatic strategy in brand positioning and product pricing."

At the dealer level, Dongfeng Peugeot plans to promote open source for dealers by increasing bicycle gross margins, horizontal business and after-sales profits, and to reduce operating costs and improve operating capacity to promote dealer cost savings.

Li Jun believes that, "No matter how bad the general trend is, there are good brands. As long as we can find our due state and position, it will certainly be much better than it is now, and we will certainly be able to revive Dongfeng Peugeot brand."

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