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Imported Volkswagen Touareg SUV discount of 90 million is still not sought after, will it fall off the altar?

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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As China's economy continues to climb to a new level, China's automobile technology has also received unprecedented letters, especially in the passenger car market, where the requirements for cars have evolved from family cars in the past to SUV models now dominate. In the SUV field, each brand has its own representative, such as Jeep's Wrangler, Mercedes-Benz G, Land Rover's all-line off-road, and we are most familiar with Volkswagen also has its own representative model, that is Touareg.

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Before 2002, SUV market was not as hot as it is now. With the launch of SUV models by many automobile brands such as Mercedes-Benz, BMW, Volvo and Land Rover, Volkswagen also launched SUV models. Therefore, Porsche Company jointly built a car-building platform code-named PL71 and began to focus on the research and development of luxury SUV. On this basis, two models, Touareg and Cayenne, were born. It was the introduction of the cayenne that brought porsche back from the brink of death.

As a medium and large SUV model as soon as possible, the guidance price of Touareg owned by Volkswagen is 5698 - 819,800 yuan, and there are discounts ranging from 50,000 yuan to 90,000 yuan on the market at present. Compared with the terminal price of Cayenne, it is almost 400,000 yuan cheaper, but its sales volume and popularity are not as good as Cayenne.

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The latest Touareg has been upgraded in size, with length, width and height of 4878mm, 1984mm, 1717mm and wheelbase of 2904 mm. Although the size is slightly smaller than Q7, for Touareg, which focuses on off-road performance, the maximum approach angle and maximum departure angle are 31 degrees plus 580mm wading depth. These hard indicators are far more important than wheelbase and body shape.

Volkswagen Touareg and Audi Q7, Porsche Cayenne, Lamborghini Urus and other models are based on the MLB Evo platform, compared with the Touareg is clearly the most cost-effective and cheapest of Volkswagen luxury flagship SUVs.

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Even so, the highest terminal discount of 90,000 yuan, few people buy, there are several main reasons: the first is the manufacturer's high pricing, as a mass brand pricing of more than 500,000 really scared away a lot of consumers, secondly consumers do not know the Volkswagen luxury brand, consumers are more willing to spend tens of thousands more to buy a high-profile car, also do not want to buy a Volkswagen logo luxury car.

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