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Tesla will focus on China in the future, will the effect be effective?

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)07/21 Report--

According to relevant media reports, Musk said when communicating with the team that Tesla's future global headquarters should be in China, and Tesla's future CEO should also be Chinese. However, Musk also stressed that the CEO should start as an engineer.

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Musk also said that China has gradually become the most important market for electric cars, and he hopes that there will be more and more Chinese elements on Tesla, even a car that looks completely Chinese, and even does not rule out the possibility that these products will be launched in China.

Tesla had previously promised that the company expected to deliver 36-400000 cars this year, an increase of 45 per cent over the same period last year. Combined with the latest delivery data recently released, Tesla delivered a total of about 158000 vehicles in the first half of this year, which is still a long way from the above target.

China, the world's largest car market, is seen by Mr Musk as the key to sales growth. However, Tesla's current performance in China is not outstanding, and it remains to be seen whether Tesla can achieve a breakthrough with the help of localization.

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Some time ago, Tesla's price reduction led to domestic old car owners and newly picked up car owners pulling banners to protect their rights, asking Tesla to give an explanation, or even refund the price difference. Tesla's solution is that old car owners can buy the basic auxiliary driving function or fully self-driving function at half price.

Tesla CEO Musk said in response to the incident: let's reduce the price, people who have already bought it want to enjoy the reduced price, but if we increase the price, I don't see anyone who has bought it wants to write a check to Tesla to make up the difference.

Tesla reduces the price at any time, but also increases the price at any time, the price is changeable has already become a very common thing. Since May 2018, Tesla's domestic selling price has been adjusted eight times.

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Earlier this year, Tesla set up his first overseas factory in Shanghai to supply the Chinese market. According to public information, the Shanghai factory will produce Model 3 and Model Y models in the future. like Model 3, Model Y is also positioned in the mass market, except that Model 3 is a car and Model Y is a compact SUV. According to the plan, the Shanghai factory will start producing Model 3 by the end of this year.

However, the price of domestic Model 3 does not have a great impact as expected earlier, and the gap with the imported version is very small, which makes many potential customers feel that Tesla is very insincere, and the reservation quantity is believed to be not much.

And the performance of the Chinese market in Tesla as a whole is not outstanding. It is understood that Tesla delivered 10800 vehicles in China in the second quarter of this year, accounting for only 11.3 per cent of the total.

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Although Tesla is optimistic about the Chinese market and hopes to improve efficiency through domestic models, whether the many unfavorable factors pulled by the special envoy can make domestic consumers pay for it can only be left to the market.

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