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Recently, Xiaopeng officially launched 2020 G3 models, which range from 143800 yuan to 196800 yuan after subsidy and have a range of 401km and 520km, pointing out the L2.5 self-driving assist function.

In theory, the launch of new cars is a good thing for car companies, but Xiaopeng Motor has pushed itself to the forefront because of this matter.

The original 2019 Xiaopeng G3 went on sale in December last year, but it was not officially delivered until the end of March this year. The price is 3000-12000 yuan higher than the 2020 Xiaopeng G3, and its mileage is 50-155km less than the new model. In other words, the 2019 Xiaopeng G3 has only been on the market for more than half a year. It became an "old model".

According to the traditional manufacturing path of automobile enterprises, the product iteration cycle often takes four to five years, even if the introduction of medium-term changes, it also takes two to three years, while Xiaopeng only takes more than half a year.

The following week, things intensified, and car owners in Beijing, Guangzhou and other places gathered at Xiaopeng Automobile Service Center to protest against their rights.

According to the normal plan, the 2019 G3 should be delivered by the end of last year, but the delivery was delayed again and again because of immature supply chain and capacity shortage. finally, car owners did not get their cars until April this year.

As a result, less than three months after driving, a modified car with greatly improved performance and more favorable price came, which aroused the dissatisfaction of the old car owners, not only the price was cheaper, but also the mileage was longer, and they spent more money on an old car. No one wants to do this.

And this is only part of the situation. Some car owners just put forward the 2019 G3 in early July, and the new model was released in less than a week. Some car owners have not picked up their cars since they booked their cars in February this year, but they can only bring in 2019 G3 models and cannot change their orders.

Many car owners feel cheated. In the process of buying a car, Xiaopeng did not disclose any information about the launch of the new car. Instead, it recommended consumers to buy the 2019 G3 on the grounds of the return of new energy in June.

Xiaopeng said that the 2020 G3 is an annual change, not a brand new model, so it is just a warm-up for the market. in addition, the 2020 G3 was announced by the Ministry of Industry and Information Technology in early June, but the information was not made public to the public. as for the sales staff to hide the launch of the new car, Xiaopeng said that the headquarters did not export this training content to any sales staff.

In response to this matter, Xiaopeng Motor offered compensation that "the old car owner will buy more Xiaopeng cars within 3 years and enjoy an extra 10,000 yuan of exclusive rights and interests." But this solution does not satisfy car owners, and more demands are for returning the car or replacing batteries or models with higher battery life.

In order to further meet the demands of car owners, Xiaopeng added a "choose one of two" compensation scheme for old car owners on July 18: the first is to subsidize 10,000 Xiaopeng Mall points for boutique purchase and car maintenance; the second is to provide Xiaopeng G3 2019 three-year 40% discount repurchase to cover the price difference for Xiaopeng car.

Xiaopeng Automobile also said that this will be the final plan given by the company, and he Xiaopeng said he Xiaopeng could not accept the owner's request for battery replacement and return of the car. Up to now, there are still many car owners who are not satisfied with choosing one of the two solutions, and the incident is still in a stalemate.

Compared with traditional car companies, vehicles that will be changed only in a year or two, while Xiaopeng has been upgraded three times since it was put on the market, and without delivery, it launched "Youpeng Travel" and entered online car hailing. The first batch of 2000 customized Xiaopeng G3.

Since 2015, Xiaopeng has completed 14 billion yuan of financing, but because there is no new energy core of the three power systems and factories, Xiaopeng can only rely on external suppliers, coupled with high wages everywhere, the capital chain is under great pressure.

Xiaopeng has set a target of raising 30 billion yuan this year, and in March, he Xiaopeng revealed that Xiaopeng was seeking to raise at least $500m. But at present, new financing is not yet in place, while some of the old investors are withdrawing.

In addition, Xiaopeng Automobile is also said by many netizens that it is a high imitation of Tesla, and its core strength can not be reflected basically.

As the first mass production model, the Xiaopeng G3 can see the shadow of Tesla no matter its appearance or interior decoration. Externally, as a compact model, the Xiaopeng G3 was pointed out by consumers as "high imitation Tesla" at the beginning of its debut, with the same split headlights and nose dive design on the appearance, and the same panoramic windshield and large-size central control screen as Tesla Model X on the interior.

Although it claims to match Tesla, Xiaopeng Motor has borrowed a lot of Tesla's public patents and relies more on external procurement and integration. Some people in the industry also believe that many new car-building forces believe that the vehicle is made up of modules, and that a good module can be installed on the car, but they just ignore that one of the core technologies of automotive products lies in system integration and matching.

In addition, Xiaopeng Motor also faces a lot of quality questions.

He Xiaopeng said that the new car-building forces focus not on production capacity, but on quality, but at present, Xiaopeng Motor has received no fewer complaints than other new car-building forces.

The criticism of quality problems shows whether an auto company has a rigorous attitude towards its products. As the new car-building forces pursue difficult innovation, it is difficult to control the quality of the products. At present, Xiaopeng's Zhaoqing factory is still under construction. He Xiaopeng issued a letter of apology after the car owner complained, but he still said he would stick to the monthly smart upgrade and iteration during the season.

As the representative of the new car-building forces, Xiaopeng Automobile has also sounded the alarm for other new car-building forces. Car building is not only a system upgrade, with the change of policy and market environment, cooperation with the whole industry, from product punishment, follow the law of R & D and production, production capacity is recognized by the market and respected by consumers.

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