AutoBeta(AutoBeta.net)03/03 Report--

Tesla's official sudden "rough" price reduction caused great dissatisfaction among old car owners and users who had just picked up the car. Unexpectedly, such a good thing as product price reduction to benefit consumers was strongly "resisted" by car owners. Following the fact that Tesla car owners pulled banners to safeguard their rights yesterday, the incident is getting worse today.

Yesterday, a car owner said that "Tesla reduces prices at will, infringing upon the legitimate rights and interests of consumers." then many car owners participated in safeguarding their rights on Weibo. As far as we know, most of these car owners just brought up their cars. It wasn't long before the prices of new cars plummeted by hundreds of thousands. Tesla's behavior made them very suffocated and angry.

After a while, the topic of "Tesla price reduction" was pushed onto the list of hot searches on Weibo, and the voices of car owners in Weibo were constantly amplified, and some car owners even continued to go to Tesla stores to pull banners, find media exposure, and so on, to protect their claimed rights and interests in this way.

The loss of picking up the car for eight days is nearly 400000.

A rights activist owner of Weibo said that he had just picked up his XP100D for eight days, and the official price reduction led to a direct loss of nearly 400000 on his car. There was no solution for delivery and sales, which made him accept the reality in a down-to-earth manner. Accept the fact that he directly lost 400000 in eight days to buy a Tesla.

He also said, "many people say that they are willing to buy and sell, and don't scream when the price of the car goes down. What I want to say is that if it were you, you would be angry, complain, be sad, and try to get a result for yourself." It hopes that Tesla can give a positive answer to the majority of new car owners.

Another Tesla owner, B, said that after five days of driving, his car had been reduced by 174000 yuan, and according to Tesla's confidence guarantee plan, there was every reason to return the car, but Tesla's official store has not made any comment so far.

In fact, Tesla has already given a compensation plan to upgrade fully autopilot bags for old car owners at a preferential price, while car owner B thinks that it is tantamount to asking them to pay less for its products, which is unacceptable.

Both Tesla owners mentioned "feelings", saying that such a price difference was difficult for them to accept.

Some car owners asked Tesla to refund the price difference.

Two lawyer owners wrote a letter to the person in charge of Tesla China and Musk, asking Tesla to "refund the price difference." It was mentioned that Yu bought Tesla Model X for 1.3 million yuan, and Yang bought the model for 1.017 million yuan on February 23, recommended by Yu. Two lawyer owners believed that Tesla's continuous official demotion had caused great harm to Tesla owners.

They mentioned in the letter that Tesla's return of the price difference after the official reduction to the old car owners is not only conducive to maintaining the brand image, but also promoting the sales model recommended by Tesla's users in the Chinese market.

Another car owner said on Weibo: "2.23 picked up the car, cried and fainted on the street corner, deceived us to pick up the car!" Another car owner said: "Tesla price reduction is hard for us old car owners."

These Tesla owners are bound to feel psychologically unbalanced, the value of new cars has fallen sharply, and the valuation of used cars will also cause losses. They asked Tesla to give a clear explanation.

And the car owners collectively ask for an explanation, which stems from a sudden price reduction by the official Tesla. On March 1st, there was a sharp price adjustment for all Tesla models, and the extent of the price reduction was indeed a bit surprising. The price reduction range of Model 3, Model S and Model X is 2.6-44000 yuan, 1.13-277500 yuan and 17.45-341100 yuan, respectively. The price of the Model X P100D, which dropped the most, is now down to 848200 yuan. At present, all Tesla models are less than 900000, a big gap compared with millions of electric cars before.

Many netizens do not understand the incident, and hold opposition, thinking that Tesla car owners are unreasonable. For example, they are described as "willing to go up but not to fall", "only take advantage and never lose money", and "does Tesla take the initiative to compensate Tesla if the price goes up?" Wait.

Generally speaking, the product price is not high or the price reduction is small, consumers are likely not to care, if the range exceeds a certain limit, consumers will have opinions, which is a common phenomenon. We will wait and see how the follow-up events will develop.

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