AutoBeta(AutoBeta.net)03/04 Report--

Recently, the New York Times revealed that Ford's joint venture in China, Changan Ford, has begun to lay off thousands of employees, mainly because of the rapid decline in Ford's sales in the Chinese market. It is said that Changan Ford has no longer renewed its contract with the workers provided by the agency.

In response to this matter, Changan Ford responded. The head of Changan Ford's public relations department explained that the company is continuing to improve organizational efficiency and build a leaner team to meet the needs of the market environment and business development in 2019. He Junjie, president of Changan Ford, said that streamlining the organizational structure is an important part of managing costs in China.

Due to its failure to keep up with the rapid development of China's automobile industry, Ford's business in China has encountered challenges, mainly reflected in the decline in product competitiveness, in addition to upgrading lagging behind its competitors, many models also do not fully take into account the needs of Chinese consumers.

According to the news, Changan Ford's production capacity at three large assembly plants in Chongqing is largely idle. At present, the production capacity is less than 1% of the total production capacity, and production has also changed from three shifts to single shifts.

In terms of sales, Ford's overall sales in China reached 752000 in 2007, but fell to 378000 in 2018, a sharp drop of 54.4 per cent from a year earlier. Ford is expected to face a big test in the Chinese market this year.

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