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SAIC Chase, a self-owned vehicle company under SAIC Group, has officially renamed its SAIC Chase brand to SAIC MAXUS, which is called "Maxus" in Chinese.

The move to name the SAIC MAXUS Maxus has sparked controversy online because of its similar naming to Lexus, a premium brand owned by Toyota.

MAXUS is a commercial vehicle brand launched by the British Commercial vehicle Company. SAIC formally completed the acquisition of MAXUS brand intellectual property and technology platform in October 2009, introducing MAXUS into China and naming it "Maxius Chase".

SAIC Chase's main products include MPV, SUV, RV, wide-body light passenger, pickup and other commercial vehicles, while also producing new energy vehicles. The company has three production bases in Wuxi, Nanjing and Liyang, China. Wuxi base mainly produces "SAIC Datong MAXUS" brand products with a capacity of 200000 units / year; Nanjing base mainly produces "SAIC Yuejin" light and medium-sized trucks with a capacity of 100000 vehicles / year; Liyang base is the world's largest professional RV factory with a production capacity of more than 25000 vehicles; at the same time, it has set up manufacturing bases in Malaysia and Thailand.

Among them, SUV products include D90, D60 MPV products including G50, G20, G10 and so on.

SAIC Chase sold 126094 vehicles in 2018, up 14.50% from a year earlier. In the first half of 2019, SAIC Chase's overall sales were 62732 vehicles, down 5.83 per cent from a year earlier.

Today, the transliteration of MAXUS is no longer "Chase", but officially named "Maxus", causing many netizens to complain crazily. "

One netizen said: "it used to be quite good, but why is it so fake all of a sudden?"

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