AutoBeta(AutoBeta.net)07/24 Report--

Today, Xiaopeng officially announced the detailed rules for the implementation of the "choose one of two" plan. before announcing the details of Xiaopeng's compensation plan, let's first review the incident:

On July 10, Xiaopeng announced the official launch of the 2020 G3, and some owners of the 2019 G3 thought that the new car had a higher configuration, longer battery life and cheaper price, and that they had become an old car after only a few months of carrying it, so they sought compensation from Xiaopeng.

He Xiaopeng, chairman of Xiaopeng Automobile, apologized to the owners of the 2019 G3 models on Weibo on July 12 and launched a preliminary compensation plan: old car owners can enjoy a subsidy of 10000 yuan to buy new models, but this plan has not been recognized by old car owners.

On July 13, Xiaopeng automobile service centers in Shanghai, Guangzhou and Beijing encountered car owners pulling banners to safeguard their rights.

On July 18, Xiaopeng added a "choose one of two" compensation scheme for old car owners:

Plan 1, provide 100000 points, worth 10000 yuan, can be used for vehicle maintenance, overcharging, vehicle maintenance, exchangeable boutique and purchase of new cars by myself and immediate family members

Plan 2: G3 2019 three-year discount 40% discount replacement repurchase, used to make up the price difference and buy Xiaopeng car

It has been almost a week since the "choose one of two" compensation plan revealed by the relevant media, but it is not until today that Xiaopeng officially released the detailed rules for the implementation of the plan, which inevitably makes people feel that they are testing the satisfaction of the old car owners with the plan. According to this week, there are still some old car owners are still dissatisfied with the plan.

According to the specific implementation details of Xiaopeng Automobile's official website compensation plan, Xiaopeng Automobile will begin to collect car owners' options through the official website within 10 working days. The official website starts to collect the 2019 G3 Xiaopeng car owners who have completed delivery. They can choose the scheme on Xiaopeng's official website within 30 days from the day of receiving the notice, and the plan can be modified before the deadline. For car owners who have not made a choice three days before the scheme collection deadline, Xiaopeng Automobile will remind them again, and those who have not selected after the deadline will be deemed to have given up. For the 2019 G3 owners who did not complete the delivery when the official collection was started, they need to complete the scheme selection on Xiaopeng's official website within 30 days after picking up the car.

The above are the specific details of Xiaopeng Automobile on the implementation of the "choose one of the two" program, which is also the more "generous" subsidy scheme Xiaopeng provides to old users after the new car launch storm. It is worth mentioning that under the background of the generally low preservation rate of second-hand electric vehicles in the market, the three-year 60% price buyback policy in Plan B is not only unprecedented in the electric vehicle market, but also has reached the value preservation level of some joint venture brand fuel models. During this period, Xiaopeng Automobile has conducted a large number of repeated communication with users, formulated a new car subsidy program from the perspective of consumers, and further implemented according to the choice of users.

Relevant industry insiders believe that the rapid iteration of Xiaopeng car is difficult to accept at the old station, but the new power of car-building is different from traditional cars, and the rapid iteration of smart cars is caused by the development of this smart car industry. In fact, not only Xiaopeng cars, but also other new car-building forces, such as the future and Weimar, are much faster in iterating their products than traditional cars, which is mainly related to the development of power batteries and self-driving systems of smart cars.

Judging from Xiaopeng's solution, it took only a week from the release of the 2020 G3 to the final solution, no matter what the public opinion is, the settlement of this incident is enough to show Xiaopeng's sincerity. Manufacturers will naturally push through the old and bring forth the new in the future, especially the new forces of car building. from this point of view, whether it is the automobile industry, the science and technology industry, or smart cars, consumers should treat it rationally. to find a benign balance between self-interests and automobile interests.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat