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Tesla, as an overseas automaker, its Model series products are welcomed not only by consumers overseas, but also by many people in the domestic market. However, according to the recent news, it does not seem to be very beneficial to Tesla's development, including Tesla's repeated spontaneous combustion in the first half of the year, and consumers' dissatisfaction with the repeated price adjustments of his automobile products. But even under such pressure, Musk still said that production and sales would set a new record in the second quarter, and facts have proved that Tesla has indeed set a new record in a new round of delivery after a month of "hell-style" production. And the previously mentioned Tesla Shanghai Super Factory will also enter equipment assembly and is expected to carry out mass production by the end of the year. In the face of many negative assets, Tesla will open a new era and move forward with a heavy load in the Chinese automobile market.

Next, we will focus on Tesla's relatively biggest incidents in China over the past six months:

Tesla's three spontaneous Combustion incidents in China in half a year

According to the time sequence of spontaneous combustion events, a Tesla Model S spontaneously ignited in the underground garage of Huijing New Town District, Tianhe District, Guangzhou on March 26th. A Tesla car burst into flames after suddenly emitting white smoke in the underground garage of Taide Huayuan District, Yude Road, Xuhui District, Shanghai. On May 12, a Model S caught fire about half an hour after parking at San Po Kong Plaza in Hong Kong.

Two months after the incident, Tesla made an official response to the Shanghai spontaneous combustion incident, which said that "through a large number of in-depth investigations of batteries, software, manufacturing data and vehicle historical data", he concluded that there were "no defects in the distribution system" and said that "it is preliminarily determined that the individual accident was caused by a single battery module failure located in the front of the vehicle."

The relevant words of apology and compensation were not mentioned in the statement, which quickly caused dissatisfaction in the market, and some netizens directly compared Xilai with Tesla, believing that after the spontaneous combustion incident, Tesla quickly issued a recall, launched an investigation and announced the specific cause of the fire, while Tesla's statement was even more irrelevant.

On June 27th, Xilai issued a recall statement, which clearly described the specific cause of the accident, and issued the first car recall of its new car-building force, announcing the recall of a total of 4803 ES8 vehicles, replacing batteries free of charge and compensating users for property loss.

In this regard, Ren Wanfu, an auto analyst, said that compared with the statement made by Xilai Automobile, Tesla really lacks sincerity. The frequent occurrence of vehicle spontaneous combustion, especially the condemnation brought about by the recall of Lulai cars, has affected its sales in China to a certain extent.

Tesla adjusted the price of his products seven times in 14 months.

Like Tesla's spontaneous combustion incident, Tesla's repeated price adjustments to the products also quickly attracted market attention.

Tesla adjusted the prices of his three models on sale, including the Model 3 from $322265 to $30315, while Model S and Model X raised prices, Model S from $65125 to $70115, and Model X from $71325 to $75315.

While Tesla adjusted his prices in overseas markets, his prices in China also changed. The price reduction of the Model 3 model ranges from 21100 yuan to 34000 yuan. Unlike the general price reduction of Model 3, the price adjustments of Model S and Model X showed a divergent trend, with the long-lasting versions of their two models slightly reduced due to the cancellation of the standard continued version.

For this price reduction, Tesla said on July 19 that the adjustment of product prices is not only the embodiment of Tesla's concept of "continuously creating value for users", but also due to the continuous decline in its production costs.

According to the survey, the price increase on July 16th is Tesla's seventh price adjustment in 14 months. In May 2018, Tesla announced a reduction in the prices of Model S and Model X, followed by price adjustments in July, November and December, respectively.

Enter 2019, Tesla price adjustment is still non-stop, respectively on March 1, March 8 and July 16 three price adjustments. It is worth noting that Tesla caused a lot of consumer complaints and rights protection in China after the price adjustment on March 1.

Although many price adjustments have brought controversy to Tesla, relevant data show that Tesla ushered in a peak in production and sales.

Tesla released its second-quarter production and sales report on July 2. according to the data, a total of 87048 electric vehicles were produced in the second quarter, an increase of 12.9 per cent month-on-month and 51 per cent in delivery. Of these, Model 3 produced 72531 vehicles and delivered 77550 vehicles in the second quarter, setting a new production and sales record.

The Shanghai factory has been completed or will be put into production by the end of the year.

Despite all kinds of disputes, Tesla's domestic plan is accelerating under the blessing of the policy.

According to relevant information, on March 7, 2019, Tesla Shanghai Super Factory started construction, which integrates R & D, manufacturing, sales and other functions, and is expected to have an annual production capacity of 500000 pure electric vehicles.

On July 2, the Shanghai Development and Reform Commission told the Tesla project that the project is progressing smoothly and that the overall plant construction has been basically completed, entering the stage of installation of production equipment and putting into production by the end of the year.

Notably, Mr Musk said on June 12th that Tesla was likely to build more production plants in China, given the size of the Chinese market.

In this regard, Ren Wanfu holds a different view. Tesla will not increase factory construction in China for the time being. The first phase of the construction of the Shanghai super factory has not yet been completed, and the second phase of construction has not yet begun. 500000 capacity is enough for Tesla to meet production in a few years.

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