AutoBeta(AutoBeta.net)07/26 Report--

Recently, Beijing Mercedes-Benz released the financial announcement of Beijing Mercedes-Benz in the first half of 2019. According to the data given in the announcement, Daimler Group's net profit in China in the first half was 5.28 billion yuan. Its Beijing Mercedes-Benz joint venture with Beijing Motor reached 282000 vehicles in the first half of the year, achieving a high sales growth of 11.9%, making it the only luxury carmaker on the TOP 15 list of passenger car sales in the first half of the year.

Against the backdrop of single-digit sales growth in the luxury car market in the first half of the year, Beijing Mercedes-Benz achieved a high growth rate of 11.9%, making it one of the few luxury car companies with more sales growth than single digits. In the first half of the year, Beijing Mercedes-Benz maintained steady growth in market performance and continued to account for half of its sales in China. Its C-Class, E-Class and S-Class showed strong competitiveness in market segments, especially E-Class cars, which not only firmly occupied the top position in the market segment, but also contributed to some sales growth for Beijing Mercedes-Benz. On the other hand, with the brand-new design language and cutting-edge intelligent interactive experience, the sales of the A-class cars launched last year have increased rapidly, which shows that the appeal of the Mercedes-Benz brand in the Chinese market is still very strong.

It is worth noting that due to diesel throttle and Takata airbag recalls, Daimler posted a net loss of 9.508 billion yuan in the second quarter of 2019, with net profit falling to 6.49 billion yuan in the first half, compared with 31.99 billion yuan in the same period last year. Down 78% from a year earlier.

In the general downturn in the car market, why luxury cars can rise against the trend? Cui Dongshu, secretary general of the Federation of passengers, said: "the continuous growth of consumption upgrading and replacement groups, and the accelerated promotion of products by luxury car companies have led to the rapid growth of the luxury car market; and in the industry environment, the sharp price reduction of luxury cars has also led to an increase in luxury car sales."

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