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As an entry-level SUV of Mercedes-Benz brand, Mercedes-Benz has achieved good results since its launch. In the case of space, configuration, price and other aspects are not dominant, can still open the Chinese car market, and Mercedes-Benz brand has a lot to do with.

However, according to the data released in June, Mercedes-Benz GLA sales performance is not very good. In the first half of 2019, the total sales of Mercedes-Benz GLAs were 22512, and the total sales of Mercedes-Benz GLA in June 2019 were 3200, so the average monthly sales were less than 4000.

Mercedes-Benz GLA sales are mediocre for the following reasons:

First, the appearance of the model can not keep up with the times, and the competition of BMW X1 and other models is fierce.

Mercedes-Benz GLA has been launched for a long time, but overall, the design of this car can no longer keep up with the trend of the times. Compared with the appearance of other models, it is more attractive to consumers, such as the BMW X1.

In the Chinese market, the appearance of beauty and ugliness plays an important role in vehicle sales, so it is expected that even if the Mercedes-Benz GLA offers a big discount at the terminal price, sales will still decline.

Second, the sales of models are not low, and there are many options for better models at the same price.

One of the biggest problems with Mercedes-Benz GLAs is that it costs a lot of money as an entry-level SUV. The official price of the 2019 Mercedes-Benz GLAs is between 264800 and 385800. Even if the terminal offers up to 50, 000 yuan, the starting price should be around 200000 yuan.

But 200000 yuan can only buy Mercedes-Benz GLA medium-and low-end models, there are more options for higher-level models at the same price. It surpasses the Mercedes-Benz GLA in terms of practicality and configuration. In this case, as the concept of rational consumption becomes more and more popular, Mercedes-Benz GLA is gradually not accepted.

Third, there is no lack of bright spots in the whole vehicle configuration, but some of the configurations are not in place.

The 2019 Mercedes-Benz GLAs have many bright spots in configuration, and in terms of safety configuration, such as airbags, automatic parking, uphill assistance, etc., it can be said that the performance is still relatively excellent.

But in some of the technology configurations that are popular with Chinese consumers, the Mercedes-Benz GLA is clearly weak. For example, 360-degree panoramic image, electric induction trunk, the whole car keyless entry function, master and passenger seat adjustment and other aspects, only the top model has.

Other convenient storage configurations, such as rear cup holders and rear central handrails, are also available only with top models. There is only the convenient configuration of the rear SUB interface, but it is not available at all.

In addition, there is a full-touch LCD dashboard, which is more favored by Chinese consumers. Mercedes-Benz GLA is only an 8-inch ordinary dashboard.

Finally, the whole car has a bad reputation, and the maintenance fee is not low.

Take the 2019 Mercedes-Benz GLA, the owner feedback that the overall suspension is hard, coupled with the hard seat, resulting in poor comfort performance of the whole vehicle. In addition, the overall tire noise is large, the start is slow, and there is the problem of gearshift setbacks.

A 2019 car owner said: the suspension system is poor, after the Kanzi panic, I hate this kind of feeling, the back row space is slightly smaller.

Limited to the size of the model, the overall space performance is relatively poor, especially the back space, which is difficult for car owners to accept. And only such a model, the overall after-sales maintenance fee is not low.

Overall, Mercedes-Benz GLA as an entry-level model, the overall there is no lack of bright spots. But the configuration is also the problem of the deficiency of the model, poor after-sales service, lack of overall space, and high price.

Perhaps, this is the Mercedes-Benz GLA in the terminal discount is good, still an important reason for the decline in sales. However, with the change of consumer concept, Mercedes-Benz GLA may gradually fade out of consumers' view.

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