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Carve up the market cake, Germany's top three BBA layout of new energy?

2024-11-21 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)07/27 Report--

As we all know, new energy has become a major trend in the development of the automobile industry in the future, and China, as the largest new energy vehicle market in the world, more and more car companies begin to join the new energy army. in an attempt to carve up the big cake of China's new energy vehicle market. And the German top three BBA as a leader in the luxury car field, it is naturally impossible to miss such a good opportunity, so let's take a look at the layout of the German top three in new energy.

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First of all, starting with BMW, as the first of the German top three to start in the field of new energy, the company launched two new energy models i3 and i8 as early as 2015. So far, BMW Group has launched six plug-in hybrid vehicles, including BMW i3, BMW i8, BMW X1, BMW X5 and BMW 5-Series and 7-Series, ranging from compact to large luxury cars. In terms of product layout, it can be said to be the most perfect among the top three German companies.

Not only that, BMW not only takes the lead in the camp of new energy products, but also does not lag behind in the research and development of new energy. As early as October 2017, the company built a brilliance BMW power battery center to support the production of new energy models, and BMW recently invested $10 million to double its lithium battery capacity at its Spartanburg plant, the world's largest factory. It can be said that in the layout of new energy vehicles, BMW is far ahead of the other two of the top three German companies.

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Secondly, let's talk about the big brother Mercedes-Benz in the German top three. In fact, Mercedes-Benz began to explore new energy models before, and created a momentum brand in a joint venture with BYD in 2011, but unfortunately, the market performance of the momentum brand is such a mess that it has not seen a few cars running on the road so far.

The failure of the momentum led Mercedes-Benz to give up its cooperation with BYD and sign an agreement with BAIC to invest in Beijing New Energy Automobile Co., Ltd., and set up a pure electric vehicle production base and power battery factory in China. used to produce pure electric vehicles under the Mercedes-Benz brand. At the same time, Mercedes-Benz also launched its first all-electric model, EQC, which is expected to be made in China next year. Mercedes-Benz Group even said that its company will release at least 10 pure electric vehicles by 2022, which shows Mercedes-Benz's determination to promote China's new energy market.

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The last thing to say is Audi, as the last car company in the German top three, Audi has lost to Mercedes-Benz and BMW in the fuel car market, and its new energy layout is also slightly slower than the other two. At present, Audi is selling only A6L plug-in hybrid version and Q7 plug-in hybrid version, but in terms of sales volume, the combined sales of these two models are not high enough for a BMW 5-Series plug-in hybrid car.

In the future, Audi plans to launch 12 pure electric models by 2025, while pure electric and plug-in hybrid models will account for 1/3 of its future car sales. At present, Audi has set up an R & D center in China, and Audi will continue to expand the investment of researchers and technical equipment in China to launch more new energy models in order to fully cover the market segment.

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Generally speaking, BMW is still far ahead of the other two companies in the layout of new energy, but Mercedes-Benz and Audi are also struggling to catch up. Although the German top three are a little late in the layout of the new energy vehicle market, it is not too late. Based on the solid technology of the top three German BBA, it is believed that Tesla's dominance in the field of high-end electric cars will be broken soon.

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