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China's auto market remains in the doldrums, but luxury cars are on their own to achieve reverse growth, which has become a major topic in the auto industry in 2019. This past June, after 12 months of continuous decline, the car market finally ushered in its first positive growth. However, the phenomenon of polarization in the car market is serious, and luxury brands appear more and more frequently.

Since July 1, nearly 20 provinces and cities have announced that they will implement the national six emission standards ahead of schedule this year, and some provinces have even skipped national six an and directly implemented national six b. In the face of the policy change of "national five" and "national sixth", many luxury cars digest the "national fifth" model with a discount. Today, let's take a look at how many discounts are offered for luxury medium-sized cars in the "National five".

No. 1: Cadillac ATS-L

The maximum discount is 150100, with a 65% discount.

Cadillac, a luxury car brand, has cut prices so hard that the low-end price of ATS-L has fallen to 180000, which is comparable to the price of medium-sized cars of ordinary joint venture brands. Even on the Internet, there has been news that 150000 yuan can be packaged, that is to say, the price of buying Civic can now buy a Cadillac ATS-L.

Take the Cadillac ATS-L 2017 28T technology model as an example, we know from our data that the highest average discount of the car in the past six months has exceeded 81000 yuan, and the lowest average discount is about 57000 yuan.

Second place: Jaguar XEL

Maximum discount: 131000, 6. 1% discount

Although Jaguar is only a second-and third-tier luxury brand, it is well-known in the ranks of discount promotion, and almost all products are discounted crazily as soon as they appear on the market. as a result, Jaguar also has a reputation of "70% discount leopard" in the world. Obviously, such price cuts and concessions have been considerable, but its sales have not been considerable.

Take Jaguar XEL 2019 2.0T 200PS luxury model as an example, its market discount has fluctuated widely in the past six months: the average discount in January reached 67800 yuan, but from February to May, the average discount fell to less than 50, 000 yuan, and soared to 76800 yuan in June.

Third place: BMW 3 Series

The maximum discount is 115000, with a 70% discount.

It is true that there are a lot of discounts, but this is a discount for the previous generation of BMW 3-Series, not a new generation of BMW 3-Series. The BMW 3-Series is the "king of manipulation", and as BMW's most important model, the 3-Series needless to say, BMW's cumulative sales exceeded that of the BBA in the first half of this year, thus proving BMW's strength.

Take the BMW 3-Series 2019 320Li fashion model as an example, the lowest average discount in the last six months is about 53000 yuan, and the highest average discount is about 65000 yuan. The discount range is relatively large, and it is mainly in the stage of inventory clearance.

No. 4: Audi A4L

The maximum discount is 8.93, with a 7.8% discount.

As Audi's main model, A4 has always been responsible for Audi's sales, but this generation of Audi A4L is in an awkward position, and there are no surprises when the new car comes on the market. Therefore, the decline in sales has directly led to the emergence of a large market discount shortly after the launch.

Take Audi A4L 2019 40 TFSI fashion model as an example, we know from our statistics that the average market discount for Audi A4L in the past six months is more than 61000 yuan, with the highest even exceeding 76000 yuan.

No. 5: Infiniti Q50L

Maximum discount: 63000, a discount of 8%

Infiniti, like Acura, is a luxury car brand owned by Nissan, which was born in North America in the 1980s. And Infiniti's discount range is usually relatively large, which is also its most helpless choice that is not a mainstream luxury brand.

Take the Infiniti Q50L 2018 2.0T escape version as an example, we know from our statistics that its discount in January this year was very large, reaching 89800 yuan, but in April the discount gradually dropped to about 56000, and the market discount showed a significant downward trend.

No. 6: Mercedes-Benz C Class

The maximum discount is 62000, with a 20% discount

Mercedes-Benz C-Class has always been one of the benchmark medium-sized cars of domestic luxury brands, and its position in the market has hardly been shaken. Since the Mercedes-Benz C-Class is very popular at the luxury brand midsize level, sales will naturally be quite good.

Take the Mercedes-Benz C-Class 2019 C180L fashion sports version as an example, the average discount for the car in the first half of this year was more than 40,000 yuan, with the highest average discount in January, about 55000 yuan, and the lowest discount in March, but it was also about 38000 yuan.

Luxury brands through the trend of price competition intensified, in the first, second and third line of luxury brands, the prices of some models have fallen to the list of price ranges with ordinary joint venture brands. However, with the landing of the policy, the marketing strategy of destocking has come to an end, but the competition among car companies in the second half of the year is still very fierce.

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