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Daimler lost money for the first time in a decade, and many popular Mercedes-Benz models will be cut.

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)07/27 Report--

Daimler on Wednesday reported a second-quarter loss of 1.6 billion euros, making cost-saving one of Kanglinsong's next priorities. Kang Linsong said that he would cancel a number of models and did not rule out the possibility of "simplifying fuel models".

It is understood that Daimler will announce which models will be cancelled at the capital market in the autumn. People familiar with the matter said that models with poor sales are likely to be cancelled. Daimler X-Class pickup trucks, E-Class All-Terrain models and Cabrio models, and Citan are all on the cancellation list.

But Kang Songlin declined to give details and said that car sales would be an important criterion for inspection. Kang Songlin also said that he has made a decision that since you introduced Class X in 2017, sales have been poor. Sales in 2018 were only 5200 Polytechnic, making it impossible to make a profit at all.

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The second quarter was Daimler's first extreme loss in a decade. German media analyzed that Daimler had reached its limit and was now on the brink of crisis.

Daimler set aside a large amount of money in the second quarter as a result of the recall, which seriously affected the group's performance in the second quarter. Daimler has prepared about 1 billion euros for the recall of Takata airbags. At the same time, Daimler has set aside 1.6 billion euros for compensation and fines for the exhaust valve. Some analysts pointed out that Daimler will face heavy fines from the US government and German prosecutors in Stuttgart, and can not rule out fines and lawsuits that Daimler may face in other countries.

Fines and recalls are not Daimler's biggest concerns. Daimler's biggest problem is low production capacity. While Daimler was still mocking Musk, the expected SUV models, the GLE and GLS, were produced at the Tuscaloosa plant in Alabama, but production was extremely low because of a shortage of workers and suppliers.

Daimler's new Sprinter model is also suffering from a shortage of workers at its factories in North Charleston, Carolina, and Dusser, Germany.

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In addition, the subsequent troubles of the plant have emerged as Daimler builds and expands plants around the world. Daimler needs professionals at its plants in Beijing, Brazil, Russia and Germany, but given Daimler's current situation, it is not possible to equip all the factories with production experts and engineers, so the new plant cannot be fully functioning.

Daimler produces all Daimler electric cars at the Kamenz battery plant in Germany, which will not reach its target of 200 cars a day until early 2020, and the lack of talent is the most important reason for the low production capacity.

Although Daimler has grown rapidly in recent years, personnel training has failed to keep up, with Mercedes-Benz staff growing from 10, 000 in 2014 to 14500 in 2018, far below the annual sales growth rate of more than 10%. By contrast, Porsche had 10, 000 employees in 2014, rising to 32000 by 2018. Porsche produces 270000 sports cars a year, compared with 2.4 million Mercedes-Benz.

Industry insiders say Kang Songlin will have a lot to do to take over Daimler and will not follow Zetsche's expansion plan, but will focus on increasing the capacity of existing plants.

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