AutoBeta(AutoBeta.net)03/04 Report--

Lexus, Toyota's luxury brand, reported sales in china in February, when it sold 10379 vehicles, up 4.4% from a year earlier, down more than 4000 from a month earlier. Lexus's growth rate has slowed this year compared with last year's double-digit growth.

It is worth noting that the proportion of gas-electric hybrid models is increasing, with sales of 3523 vehicles in February, accounting for 33.9% of the total sales in that month.

In terms of models, Lexus has launched more than 10 models in China, of which ES, NX, and RX sell well. The compact SUV UX launched at the beginning of this year further enriches the product lineup, with an official price of 268000-371000 yuan, becoming the latest entry-level SUV for Lexus, further lowering the price threshold.

Among the compact luxury car models are BMW X1, Audi Q3, Mercedes-Benz GLA, Cadillac XT4 and so on. The sales volume of this market segment is actually not large, and UX is not expected to have much impact on the overall sales of Lexus.

Behind the stable sales volume of Lexus, thanks to its own product strength and business model, it is understood that Lexus pays attention to the business model of low inventory and high profits of dealers. According to the statistics of Sang Zhiwei, a member of the expert committee of China Automobile Circulation Association, the average transaction price of Lexus brand in 2018 is 433000 yuan.

Global sales of Lexus in 2018 were 698330, up 4.5% from a year earlier, while sales in China reached 160468, up 21% from a year earlier, Lexus revealed at a Beijing exchange conference on Feb. 20. Lexus's share of China's luxury car market has risen to 5.7%, and officials hope to increase its share to 10% by 2020.

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