AutoBeta(AutoBeta.net)07/28 Report--

Halfway through this year, car companies have released their mid-term exam results. In the first half of the year, due to the influence of policy and economic environment, the sales of traditional fuel vehicles remained in the doldrums, while the sales of new energy vehicles rose against the trend. From January to June this year, Xineng passenger car sales increased by 65.9% compared with the same period last year. New energy automobile industry has become the growth engine of China's new economy.

Recently, I learned from the relevant media that I got a copy of the insurance data, including the terminal launch of Weima, Xiaopeng and NIO.

The reason why we choose the insurance data as a reference, because the sales data is self-reported sales, including inventory, in-transit and terminal sales and other data, can not be completely equated with terminal delivery volume. The insured data is actually dangerous vehicle data, which can be equated to end-user data, and has higher reference value for the end market.

Terminal data from the first half of this year show that Weimar ranks first among the new car makers, with a cumulative delivery volume of 8536 vehicles (insured) from January to June, of which monthly sales reached 2099 in June, close to 1. 4% of first-half sales.

In terms of heat, Weima is obviously less than Weimar and Xiaopeng, its consumer group is smaller, model positioning and pricing are the lowest of the three, but can this show that Weima is the worst? It's not. At least in terms of vehicle product power, Weima's performance is not bad. Weima can gladly accept and correct the opinions put forward by the market and users on Weima Automobile, and the upgrading system capability as well as the hard core strength of products and services have been recognized.

Second, Weima was able to take the lead in such a highly competitive first half of 2019, thanks to its multi-dimensional efforts in research and development, product layout, new retail system, brand building and so on.

In second place is Xiaopeng, whose total number of cars reached 8493 in the first six months. Thanks to the first batch of brand traffic, the delivery volume is more prominent. In the overall situation, the increment in the first half of this year shows a trend of low before and high after.

It never rains but it pours! It is most appropriate to describe today's Xiaopeng car. After achieving delivery of 2200 vehicles in April, Xiaopeng hit a new high in May, with sales reaching 2704. And 10000 new cars were offline in 188 days.

With such an eye-catching performance, Xiaopeng surpassed Xilai to become the runner-up for the first time in this month's list.

Prior to this, Xiaopeng Automobile due to concealment of the new car on the market, triggered Xiaopeng G3 2019 car owners to protect the rights of the storm, Xiaopeng Automobile gave the latest compensation rules. However, through understanding, it is found that most rights protection car owners are still unable to recognize the plan, thinking that Xiaopeng is completely insincere, and car owners will not compromise and safeguard their rights to the end.

A number of industry observers said that Xiaopeng sacrificed the old car owners this time, but there were only more than 10,000 old car owners after all. This time, they are trying to win a bigger market with a high performance-to-price ratio. However, they believe that Xiaopeng's real problem is not low prices, but the need for more time to run-in products and skilled iterative marketing in the consumer goods market.

It is understood that hundreds of orders have been collected since the new G3 was released online in a week. It turns out that launching the new G3 and formulating a price reduction strategy may be the right choice for Xiaopeng-even though it makes some old car owners "sad".

Even so, NIO is still an absolute force on our list: the ES8 sold 7651 vehicles in the first six months, which is also an eye-catching achievement. In addition, in June, NIO's second car, the ES6, began to be delivered.

The main reason why Weimar and Xiaopeng are not as dangerous as Weima and Xiaopeng is that the price and positioning of its main product ES8 is higher than that of the other two products. At the same time, the problems of spontaneous combustion and crashing have been exposed many times, which interferes with the sellers' determination to buy.

Due to a number of spontaneous combustion incidents, on June 27, Xilai was entrusted to file a recall plan with the State Market Regulatory Administration, deciding to recall a total of 4803 ES8 equipped with power batteries produced between April 2, 2018 and October 19, 2018.

In the second half of the year, new car-building forces will also come on the market, such as Skyline ME7, ideal ONE, Aichi U5, Jinkang SERES SF5 and so on. These models have also started pre-sale, due to the price range and product positioning, for other models will also bring a certain impact on sales. Even if the policy recedes in the second half of the year, new energy is still the direction of future development.

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