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With the rapid development of China's economy, people's living conditions are becoming more and more, and many families have put buying a car on the agenda. The compact car is also the best choice, and now the compact market is also one of the most selective and competitive markets.

For the new Xuanyi, there are also a large number of competitors. Japanese competitors can not do without Carola and Civic; German competitors, Lang Yi and Bora have always been top players; as for the American system, Kruze and Ying Lang also give urgent pressure, it can be seen that these hot-selling models have been upgraded and replaced, while the current Xuanyi products are not competitive enough, it is urgent to complete the launch of replacement products.

In response, Dongfeng Nissan officially launched the new Xuanyi on July 16, with the new car selling at a price of 10.9-143000. Handsome is the biggest change of Xin Xuanyi, known as the trumpet sound of nature.

However, Dongfeng Nissan is still too stingy with the upgrade of this "king of family sedan chair". Although it has made corresponding challenges in terms of space, power and configuration, the competitiveness of the new generation of Xuanyi is obviously insufficient in the current products of the same level.

In space, the new generation Xuanyi length, width and height are 4641/1815/1450mm, wheelbase is 2712mm, compared with the previous generation of models increased 12mm, but the height decreased 55mm, backseat space experience decreased significantly

There is also the biggest controversial point of the new Xuanyi, that is, the handbrake of the cash model has been changed to a foot brake. Nowadays, most of the domestic consumers' car habits are handbrakes, and such a popular model has made anti-habitual changes.

In terms of configuration, although the active security configuration has been improved, the comfort configuration appears to be insufficient. As a comfortable family car, there is still no electronic handbrake, panoramic skylight, constant speed range and other configurations on the top model, and the rear seats do not support 4x6 ratio down, the rear row left and right headrests do not support adjustment, there is no USB charging Jack in the back row, and the main driving seat does not have a net pocket, which also seems insincere.

Xuanyi has been doing well in terms of sales, with sales data of 480000 units in 2018, but a considerable part of the sales volume is contributed by old Xuanyi. Xuanyi classic overall shape is more stable, inclined to household use, so the user age level is higher. In addition, after it went on sale on July 2, Xuanyi replaced the old model position as a classic and continued to strive for the support of steady car buyers.

Although the new Xuanyi is really fragrant, even if there are some glitches, but the defects are not out of line, after all, for young consumers, good appearance is the first.

Nissan has been winning at the terminal with substantial discounts, and its models will give a substantial profit concession after it has been on the market for a period of time. At present, the price of the 19 Xuanyi models in the terminal has been reduced by about 30,000. Another example is Teana, which offered a 15000 discount three months after it went public. It can be expected that, in order to boost sales, the new Xuanyi will also cut prices in the near future, in order to further enhance competitiveness.

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