AutoBeta(AutoBeta.net)07/28 Report--

The sales results of various car companies in the first half of 2018 have been announced one after another, and domestic joint ventures and independent brands have declined to varying degrees, while FAW Red Flag, as an independent brand, has amazing sales in the depressed car market, with sales of 33200 vehicles in the first half of 2019. In only half a year, it exceeded the annual sales in 2019, an increase of 252% over the same period last year. Such eye-catching sales data makes people wonder, is the rise of Red Flag really "stable" this time?

As the business card of China's automobile industry, Red Flag has a special status in the minds of the Chinese people. Prior to this, due to relatively old models and less product choice, the annual sales volume of the Red Flag brand was only 3,000 to 4,000, and its road to revival had been ups and downs due to lack of innovation ability, product positioning out of the market and other reasons. Hongqi brand exists in name only in the eyes of the Chinese people.

In 2017, Xu Liuping took over the position of chairman of FAW Group and announced that the new Red Flag would become a noble brand "number one in China and famous in the world". From then on, he led a group of people to start the revival of the Red Flag with a heavy burden. With the strong support of Xu Liuping, Red Flag began to shake off its heavy historical burden and conquer the market with its products. According to Red Flag's strategy, Red Flag will launch 17 new products by 2025, covering a number of market segments, completely getting rid of the old and uncompetitive position of Red Flag.

Red Flag H5 was launched in April 2018, and the new car was a turning point for Red Flag. More than 2000 units were sold in the first month of the market, and the sales in the first two months exceeded Red Flag's sales for the whole of 2017. As the first product after the announcement and implementation of Red Flag new brand strategy, Red Flag H5 deserved to be the sales responsibility of Red Flag as soon as it was put on the market.

In May 2019, Red Flag launched its first medium-sized SUV-HS5, marking the official launch of the SUV product line. After the new car came on the market, sales reached 2424 units in June alone, and recently Red Flag officials have made a high-profile promotion that the order for HS5 has exceeded 10,000 after 56 days on the market.

Until June this year, Red Flag's sales in the first half of 2019 had reached 33200, exceeding that of last year, with a year-on-year increase of an astonishing 252%. Red Flag's sales have increased year-on-year for 16 consecutive months since February last year.

With the continuous introduction of new Red Flag products, consumers' impression of Red Flag is constantly being refreshed, and the surge in Red Flag sales also makes people see the hope of Red Flag brand recovery. For Red Flag, this is the best time for its rise, but whether it succeeds or not, it may only be this last chance.

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