AutoBeta(AutoBeta.net)07/29 Report--

Learn about the results in the first half of 2019 from Audi officials. Audi's overall revenue in the first half of this year reached 28.8 billion euros (220.6 billion yuan), its operating profit reached 2.3 billion euros (17.6 billion yuan), and its operating profit margin reached 8 percent, down 0.9 percent from the same period last year, according to its official data. Cash flow reached 2.3 billion euros (17.6 billion yuan), 400 million euros (3.06 billion yuan) less than the same period last year.

Martin Sander, vice president of European sales, said: "Audi faced many challenges in the first half of this year, such as the upgrading of best-selling models and the continuing impact of the implementation of global light vehicle testing procedures (WLTP)." Audi's performance in the first half of the year was greatly challenged, and global sales were also seriously affected.

According to Audi Group's sales figures for the first half of 2019, Audi's cumulative global sales reached 906200 from January to June, down 4.5 per cent from 949233 in the same period last year. Among them, the European market and the United States market decline is more serious. However, as Audi's largest single market in the world, the Chinese market rose by 22.2%, setting a record for June sales.

The European market as a whole continues its previous downward trend. So far this year, the European market has delivered about 419450 vehicles, down 4.5 per cent from a year earlier. In addition, the overall North American market remains depressed, with total deliveries of about 123350 vehicles from January to June, down 8.6 per cent.

Regarding the performance in the first half of this year, Bram Schot, chairman of Audi's management committee, said: "despite the impact of vehicle replacement, Audi's global sales remain stable, especially the performance of the Chinese market has exceeded expectations; at the same time, Audi is actively carrying out preparations for the second phase of WLTP testing procedures. So we remain optimistic about our performance for the whole of 2019. "

Audi plans to launch more than 30 new energy models by 2025, including 20 pure electric models and 10 hybrid models. In terms of vehicle positioning, it will cover entry-level to luxury high-end models. Officials expect its new energy models to account for 40% of sales by 2025.

In the second half of this year, Audi will launch upgraded versions of the A4, Q7 and the all-new model Q3 Sportback. In full-size models in particular, Audi is expanding its lineup of plug-in hybrids (such as the A7 and A8) and special sports models (such as the most dynamic members of the Q8 and A8 families). In the Chinese market, the pure electric Audi e-tron and Q8 models will be launched for the first time, while in the US market, the new generation Q3 will be launched.

According to Audi's expectations for 2019, its global delivery volume is still expected to be higher than the same period last year; its operating profit margin is expected to reach between 7% and 8.5%; and its target cash flow is expected to reach between 25 and 3 billion euros (about 191.5 to 22.98 billion yuan).

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat