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As the big brother of the domestic pickup market, Great Wall pickup has always occupied the first place in the domestic pickup market with its strong strength, and it has a trend to rank among the "three giants" in the global pickup field with Toyota and Ford. The Great Wall pickup, which stands firmly at the top of the pyramid, recently made a bold decision to switch to a new car logo.

Car logo is the image of a company and the most recognizable finishing touch of a car. A good-looking car logo not only gives consumers a good first impression, but also contains the brand culture of a car company. For established car companies such as the Great Wall, the old car logo has already formed a deep-rooted impression in the minds of consumers. Switching to the new car logo not only reconstructs the brand culture, but also runs the risk of not being recognized by consumers. So why does the Great Wall insist on having its own way when it seems to be an unprofitable decision?

Since the first Great Wall Picadir went off the line in 1996, Great Wall has been dominating the domestic pickup market for more than 20 years. In the first half of this year, Great Wall pickup sold nearly 80,000 vehicles, an increase of 16.8% over the same period last year. It has once again proved its strength, and the position of its big brother in the industry is solid.

However, its achievements of many years of sales champion not only help it start brand awareness, but also make consumers solidify its brand positioning, forming the stereotype of Great Wall pickup truck positioning tools market all the time. At present, the domestic pickup market is developing towards a multiplicative and high-end tuyere, and the Great Wall has also launched a new series of pickup products, "Gun" series, in an attempt to raise its market positioning to a higher level and build a more high-end brand image. In this context, the risky act of changing the logo of the Great Wall actually shows its determination to adapt to the development of the times and self-change on the other hand.

In the automotive industry, standard change is a conventional market strategy, many well-known car brands, their car labels have a rich history of change. Volkswagen's car logo has been changed 12 times, and Cadillac, known as the "label change madman", has a record of more than 40 times, and domestic car companies have set off a trend of changing standards in recent years in order to improve their image. And the Great Wall pickup this change after all can help it get rid of the positioning of the tool market, and whether it can be recognized by consumers? Let's wait and see!

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