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2024-11-18 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)07/29 Report--
According to relevant media reports, Tesla officially disclosed its latest plans for the Chinese market, which show that Tesla has clear development ideas for products, after-sales, charging and Shanghai factories. The Model 3 long-range rear-drive model will be phased out, and the Model Y model will also be produced in China in the future, but the exact time has not been announced.
Tesla Model Y was officially unveiled at a launch event in Los Angeles this year, promising that the first customers would be able to deliver the car next fall.
According to the plan, Tesla Model Y will not only be officially put into production at the Fremont factory in California, but also at a new factory in Shanghai, China, to supply the Chinese market nearby, but the exact time has not been announced.
The Model Y is positioned as a medium-sized SUV, currently only in the pre-sale stage, and can offer a seven-seat version of the optional model, but also attracted the attention of many Chinese consumers, and the pre-sale price in China starting at 435,000 yuan does seem a little expensive. Therefore, the domestic production of Model Y can not help but make people think about further price reduction.
For the Model Y product, it can be said that Tesla has high hopes. At the early Model Y launch conference, Musk once said that this is the first model to beat the Model 3.
From the pricing and positioning point of view, this is true, especially for Chinese consumers, SUV models are preferred, their pricing threshold is also low, and after the realization of domestic production, the price will be further reduced, competitiveness should not be underestimated.
In addition, Tesla has announced other product plans, which will cancel the Model 3 long-endurance rear-drive model, retain only the long-endurance four-wheel drive model, and introduce some more cost-effective financial policies to reduce the down payment to less than 60,000 yuan.
China's auto market has grown into the world's largest auto market because of its huge consumption base, Tesla naturally will not let go, from its next China market planning can be seen, Tesla is very serious about the deployment of the Chinese market.
China continued to be Tesla's second-largest market in the first half of this year, with car sales totaling $1.469 billion in China, up 41.8% year-on-year. Tesla's car sales revenue in China in the first quarter of this year was $779 million, up 53.3% year-on-year from $508 million in the same period last year, and $690 million in the second quarter, up 30.9% from $527 million in the same period last year.
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