AutoBeta(AutoBeta.net)07/31 Report--

Na Zhijie can be said to be a car brand living in jokes. Netizens often make up all kinds of teasing comments on the topic of Na Zhijie, and now jokes related to Na Zhijie are still circulating on the Internet, especially in terms of fuel consumption.

"CNPC Sinopec strategic partner"-this is the most classic joke that netizens make fun of Na Zhijie, and unwittingly this joke has also become a big label of Na Zhijie. After many years, Na Zhijie and Sinopec formally held official discussions on fuel, which is indeed gratifying.

A few days ago, Dongfeng Yulong-Na Zhijie's official Weibo post reminding car owners that they should refuel in time went viral.

Some netizens commented and joked, "my friend came to me that night and said he wanted to buy a Na Zhijie." Later, I didn't know who leaked the news, and Sinopec set up a gas station in front of a friend's house the next day.

Sinopec seemed pleasantly surprised when it heard the news. 'tell me where your friend's home is and we will cheer for a better life together,' read the official Weibo comment.

In the online environment, official complaints are the deadliest, but Sinopec forwarded netizens' comments to make fun of them, and even found it somewhat "cute". Na Zhijie did not compete with it, but also got stuck.

Na Zhijie's official Weibo told Sinopec: what? Is it to give us the benefits of Na Zhijie car owners?

The official teasing amused netizens. However, some netizens expressed concern that Na Zhijie has given up treatment!

In the early days, the problem of high fuel consumption in Na Zhijie 7 damaged the reputation of the brand. Look at all kinds of jokes circulated on the Internet, all related to fuel consumption.

Dongfeng Yulong Automobile Co., Ltd., established in December 2010, is a joint venture between Dongfeng Motor Company and Taiwan Yulong Group, each holding 50% of the company. it is the first automobile manufacturing enterprise on both sides of the Taiwan Strait to be positioned as a Greater China independent brand and integrates vehicle research and development, production, sales and after-sales service. The company is located in Xiaoshan, Hangzhou. After its establishment, Dongfeng Yulong mainly produces and sells "Na Zhijie" brand cars. Nazhijie's sales fell to just 7056 in 2018, down 61 per cent from 2017. The downward trend accelerated significantly in 2019. In the first five months, Na Zhijie's cumulative sales were only 571 vehicles, down 88.4% from the same period last year. In addition, the Dongfeng Yulong factory almost came to a standstill, and dealers also withdrew from the net in a large area.

At present, Na Zhijie needs to think more about how to survive in this highly competitive market environment. (expansion article: all new cars are sold at a 50% discount, and the collapse of this independent brand is facing delisting crisis.)

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