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Recently, there are foreign media reports that NIO intends to sell its FE (Electric Formula) team, and Lisheng Racing may become the new strategic investor of FE team. If the deal succeeds, NIO will no longer be the owner of the FE team, but will support next season's race as a sponsor.

For a car company, the purpose of investing a lot of money in world-class motorsports is nothing more than two: one is to highlight its top technical achievements in all aspects of the automotive field, and the other is to strive for ranking in the race. to establish a high-end brand image for car companies. For Xilai, the purpose of its investment in the FE fleet is the same.

Like the world's highest-level motorsport F1, the FE race, which has been going through five years, is no longer a simple motor sport, and its participating vehicles gather the top technology of electric vehicles of major car companies, representing the competition of major car companies in the field of electric vehicles. In 2014, NEXTEV invested in the "NEXTEV" team to officially start its FE race and won the championship of the season in 2015. subsequently, the NEXTEV team changed its name to NIO and has been competing for the FE race ever since.

Through years of competition in FE events, NIO has accumulated a lot of experience in the field of electric vehicles, continuously improved its research and development capabilities and technical reserves in the field of electric vehicles, and used these technologies in its production cars. However, as NIO's production cars gradually enter the stage of landing and delivery, NIO intends to focus more money and energy on the mass market, so it has plans to sell its FE fleet.

In the first half of this year, NIO delivered 3989 new cars in the first quarter and 3553 in the second quarter. Its company delivered a total of 7542 new cars in the first half of this year, compared with NIO's early sales target of 40,000 to 50,000 in 2019. There's still a big gap. And outsiders believe that the sale of its FE fleet is related to the recent financial pressure of its company. According to the financial results for the first quarter of 2019 released by Xilai in the first half of this year, the company's total revenue in the first quarter of this year was 1.6312 billion yuan, down 52.55% from the previous quarter, while the funds spent on research and development was 1.0784 billion yuan, down 28.8% from the previous month. Looking at the economic situation in the first half of this year, it is quite possible for Lulai to make up for the financial problems by selling its FE fleet.

As a new car-building force listed on the market, Lai Motor is under pressure from investors, competitors and the market. In order to make rational use of its funds and put its limited energy into the mass market, there is nothing wrong with selling its FE fleet. In the future, the company will devote its limited resources and energy to its mass market, increase investment in product research and development, expand the layout of charging network, in order to improve its competitiveness in the electric vehicle market.

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