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As an independent brand of FAW Group, the mixed reform plan and plan of FAW Jilin has attracted much attention from the industry.

Recently, there are rumors that low-speed electric car company Baoya New Energy is expected to buy an 80 per cent stake in FAW Jilin with a capital of 18-2 billion yuan. In this regard, FAW Jilin person in charge said that although do not know which enterprise will cooperate with, but a certain meeting to increase capital and shares in the form of the introduction of a number of shareholders.

For the mixed reform plan, FAW Jilin also put forward requirements, the shareholders must meet the company's demands in order to buy shares, but FAW Jilin did not disclose the specific requirements of Dongfang shares.

Some analysts said that judging from the current operating conditions of FAW Jilin, it is not an easy task to introduce multiple shareholders. If enterprises want to increase capital and shares, they must have a complete business plan to attract investors. If not, even if shareholders are introduced, they will only burn money.

In fact, even at the critical juncture of mixed reform, the dealers of FAW Jilin also encountered the plight of car-free sales in the terminal market.

A marketer at an FAW Jilin 4S store in Beijing said that car buyers can directly communicate with salespeople to book a car, but it will take at least three months to pick up the car.

FAW Jilin has three 4S stores in Guanzhuang, Xiaohongmen and Shijingshan, Chaoyang District, Beijing, according to FAW Jilin's official website. But at present, there is only one 4S store in normal sales, even so, after-sales service can only go to Pentium 4S store.

Outside Beijing, some FAW Jilin 4S stores in Shaanxi, Shandong, Sichuan and other places also said that there are no existing cars to sell in the store.

At present, FAW Jilin has three passenger car models: Senya R7, R7 Intelligent Network Joint Edition and Senya R9; Jiabao V77/V75, V80, Jiefang small card T80 double-row, liberation small card T80 single-row commercial vehicles; and includes Senya R7EV and other new energy models and special-purpose vehicles.

Even with a number of models, FAW Jilin's sales are still not optimistic. According to sales data, FAW Jilin sold 27300 vehicles in 2018, down 52 per cent from the previous month. After entering 2019, the sales data of FAW Jilin are rarely released to the public.

In response, Jilin said that the company is stepping up the production of national six models and putting them on the market as soon as possible.

Even if there is no car sale in the terminal, FAW Jilin is gradually marginalized by the market, at the same time, it seems to be marginalized by FAW Group.

Recently, media reported that a group's recent internal meeting revealed the future three-year "Dragon Teng Action" aimed at Red Flag, Pentium and Liberation of the three independent brands. In the next three years, FAW Group will give Hongqi 400 million yuan in brand support and 2.4 billion yuan in research and development each year, with a total of 2.4 billion yuan, striving to achieve the sales target of 400000 and the profit margin of 6% in three years.

In addition, for the Pentium brand, for three years, the group will support 500 million yuan and 3 depression per year in brand and R & D, respectively, totaling 2.4 billion yuan, and strive to reach the sales target of 1 million in three years. FAW Group will support 200 million yuan in research and development, a total of 600 million yuan, and strive to achieve the goal of 500000 sales and profit margin in three years.

However, FAW Jilin, which is also an independent brand of FAW Group, did not appear in "Longteng Action". In recent years, the market performance of FAW Jilin is not good, and it is expected that it is not taken seriously by FAW Group.

It is understood that since last year, FAW Jilin has used spare capacity to include Boxun Automobile, Qingxing Automobile and other new car manufacturing enterprises in turn. However, this year, Bojun Automobile has cooperated with FAW Xiali and set up a joint venture company. FAW Jilin is likely to be abandoned by Boxun Automobile.

In such a grim environment at present, the situation of FAW Jilin is not optimistic, and it can only renew its life by saving itself, but from the current business planning of the company, it is difficult to get the support of many shareholders, so if you want to continue your life through "increasing capital and shares", you also need to make a thorough change from the inside to the outside.

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