AutoBeta(AutoBeta.net)08/01 Report--

On August 1, brilliance announced that Gao Weimin was officially hired as the group chief engineer, responsible for brilliance vehicle product research and development, quality improvement and other work. The recruitment of Gao Weimin, a technical talent in the domestic automotive industry, as the group's chief engineer is a step in brilliance's strategy of revitalizing enterprises with talents, and shows brilliance's determination to deepen reform.

As a senior professional who has studied in the automobile industry for 40 years, Gao Weimin has deep research on the construction of vehicle development platform and architecture, product planning and R & D system construction, integration and management, which is quite prestigious in the industry. What's more, he has served as the deputy chief engineer of SAIC, the chief engineer of BAIC, the director of Beijing Automotive Research Institute and other important positions in the automotive industry, and has been called the "technical leader" by people in the industry.

Today, brilliance's development depends largely on the joint venture business. Last year, brilliance sold 616100 vehicles, of which BMW alone accounted for 75.5% of sales. Looking at the performance of brilliance's own brand, brilliance's car sales in June were only 3923, down 74.1% from the same period last year. Brilliance's cumulative sales in the first half of the year were 25474, down 61.2% from a year earlier. Brilliance's over-reliance on joint venture brands and the decline of its own brands have made brilliance eager to promote group reform, and the appointment of Gao Weimin as chief engineer is seen as a sign that it is "promoting independent research and development and getting rid of its dependence on joint ventures".

It is worth noting that Gao Weimin himself has said many times that he just wants to do something for his own brand, which is highly consistent with brilliance's idea of strengthening its own brand. This time, brilliance hired Gao Weimin as chief engineer, can it change the decline of its own brand? We'll see.

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