AutoBeta(AutoBeta.net)08/02 Report--

Get its sales figures from January to July this year from Lexus officials. According to statistics, in the first seven months of this year, the cumulative sales of Lexus in China reached 109933 vehicles, an increase of 31% over the same period last year. Despite the general decline in China's auto market, Lexus still achieved good sales results and maintained steady growth in China for 14 years.

Although Lexus still ranks second among second-tier luxury brands compared to Cadillac sales, the gap is narrowing. But with this increase, Lexus is expected to sell more than 200000 units for the whole year.

From January to July this year, the cumulative sales of Lexus in China reached 109933, an increase of 31 per cent over the same period last year. Among them, the cumulative sales of smart hybrid models reached 37518, up 43 per cent from the same period last year, accounting for 34 per cent of sales. Among them, thanks to the hot sales of the three main models of the new ES, NX and RX, Lexus firmly ranks fifth in the luxury car market, and the new ES of medium and large sedans introduced by pure imports can reach 9,000 units per month this year.

In recent years, there has been an endless stream of news about whether Lexus will be domestically made. Lexus has always been sold in the Chinese market as imported cars, and Lexus has a unique imported car status compared with other luxury brands that have lowered their prices and accelerated domestic efforts to open up the Chinese market.

Toyota's partner, FAW of China, outlined future plans, including the introduction of the Lexus luxury brand, on its official account late last year. However, Hiroichi Ueda, deputy general manager of Lexus China, responded that there are no plans for localization in the short term.

As for why it is not made in China, Toyota China and Lexus have responded that localization needs to consider many factors, such as brand strength, supplier quality management and product quality management, which are very important things. it takes time to check.

If Lexus carries on the homemade, perhaps is not today's pattern and the sales volume, even is expected to squeeze into the luxury car first camp. The strength of Lexus can be seen from the fact that it is in such a difficult situation even if it raises the car price in China.

In addition, in the second half of this year, Lexus launched a new RX L model, which will be officially launched in August, adding a six-plus seven-seat model. And Lexus LS/IS/RC/GS/UX and other models will also be completed by the end of the year. In other words, more new models will be launched in Lexus in the second half of the year, which means that Lexus will also have good sales expectations in the second half of this year. From this point of view, the sales performance of Lexus this year will continue to rise, and the domestic merchandising of Lexus will be delayed again.

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