AutoBeta(AutoBeta.net)08/02 Report--

On July 29, Beijing Auto Zhida, Zhidao, Zhixing "Zhiwei Star" and other series of models have "bright sword" Helan Mountain, comprehensive energy era.

Chen Hongliang, president of Beijing Automobile, said that in the first half of 2019, the comprehensive sales volume of Beijing's independent automobile brands reached 82,800 vehicles, of which 54,000 new energy vehicles reached, an increase of 263.6% year-on-year. The proportion of sales of new energy vehicles has increased significantly, accounting for 70%. more than 30 percentage points higher than the same period last year.

According to the data of the Association, the cumulative wholesale volume from January to June was 9.951 million vehicles, down 13.9% year-on-year, and the retail terminal sales volume was 9.954 million vehicles, down 9.3% year-on-year. In the first half of the year, the automobile industry as a whole was operating at a low level, but Beijing Automobile realized counter-trend growth. With the decline of the overall automobile market and the continuous penetration of new energy sources and new forces in vehicle building, Beijing Automobile is facing more complicated competition.

Beijing Auto parent company BAIC New Energy reached a 5% stake increase with Daimler last week, further consolidating the cooperation relationship between Beijing Auto and Beijing Benz. At the same time, Beijing Auto's first standard-changing vehicle Zhida was officially listed, accelerating the process of autonomy.

In 2019, Beijing Automobile realized counter-trend growth in the process of transformation and adjustment. According to public data, in the first half of 2019, the comprehensive sales volume of Beijing's independent automobile brands reached 82,800 vehicles, of which 54,000 new energy vehicles were sold, an increase of 263.6% year-on-year, and the proportion of sales volume of new energy vehicles further increased to 70%.

However, from another point of view, in 2018, the automobile market was cold, and sales of many models, including Shenbao, declined. On the one hand, the performance of Shenbao failed to meet expectations; on the other hand, due to the younger development of products and brands, Beijing Automobile decided to switch its own brand from Shenbao to the new brand "BEIJING", and launched a brand-new SUV model Zhida, forming a "Zhixing" product camp with Zhidao and Zhixing.

In terms of joint ventures, the joint performance of Beijing Automobile and Mercedes-Benz Hyundai has steadily improved. Among them, Beijing Mercedes-Benz sales in the first half of the year for 282,000 vehicles, Year-on-year growth of 12%; Beijing Hyundai terminal sales in the same period achieved 350,000 vehicles, Year-on-year growth of 3.6%.

The counter-trend growth of Beijing Automobile provides the main impetus for the realization of BAIC New Energy. In the first half of this year, BAIC New Energy sold 1.109 million vehicles, with a target completion rate of 45.3%, operating income of 246.45 billion yuan, up 6% year-on-year, achieving 49.3% of target revenue and profit growth of 4.4% year-on-year.

Although Beijing Automobile has achieved some achievements in the first half of 2019, difficulties still exist and adjustments continue. Chen Hongliang said that Beijing Automobile will make in-depth adjustments around marketing channels, product transformation and brand promotion.

In terms of channel construction, Beijing Automobile needs to solve the switching problem of Shenbao brand and optimize marketing channels. It is understood that at present, a number of dealers have realized the same network sales of Beijing Automobile and Beiqi New Energy.

In terms of capital cooperation, BAIC Group has increased its stake in Daimler by 5%, which means that the cooperation between the two parties will enter a brand-new stage, realize in-depth cooperation in production capacity, products, technology and other aspects, and carry out more in-depth cooperation with Baidu, Didi, Bosch and other enterprises.

In the second half of the year, the Company will focus on the Beijing brand, accelerate the development of new brands and reshape the brand image. In the future, Beijing Automobile will also focus on the consumption demand of young people, deepen its development advantages in both new energy and intelligence, and launch more brand-new products in the 3.0 era that can be recognized and loved by young consumers to cope with the development and changes of the market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat