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Is the new car of Chinese Express a dream or a pipe dream?

2024-11-22 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/04 Report--

Prior to this, Chinese Express held an important press conference, which attracted a high degree of attention. The official launch of its mass production car brand and LOGO: high-tech HiPhi, while the first mass production stereotyped model HiPhi 1 is also officially launched worldwide. Trial production will begin in the second half of 2020, and the official launch date will be 2021.

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From the perspective of styling design, Gaohe HiPhi 1 has a strong sense of the future, with a sports car style and a six-door layout of opposite door + gull wing door.

But its size is 5.2 meters long and the car is 2 meters wide. This size is longer and wider than our common medium and large SUV such as Audi Q7 and Xilai ES8. However, according to the design of the car, there is indeed a lot of feeling beyond the design of modern models, but it also shows that it is positioned as a high-end global market.

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The interior design with 9-screen interaction also has a subversive experience, such as programmable intelligent interactive projection headlights, 360-embracing panoramic driving environment perception system, standard 5G+V2X and so on.

However, for Chinese Express, the company's vision is not just to build cars, but to be a company in the field of intelligent transportation, focusing on the innovative travel of the intelligent transportation industry in the future. and to smart cars, smart transportation, smart city "San Zhi" as the strategic layout.

The so-called "three intelligences", Ding Lei said, what Chinese Express wants to pursue is to take the research and development of new energy vehicles and the core technology of intelligent transportation as a solid foundation, from the research and development and industrialization of intelligent vehicles to the layout and operation of smart transportation step by step, and finally to build a future smart city from Zhijie transportation construction, so as to achieve a cleaner, efficient and comfortable way of travel for mankind in the future.

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It does sound very lofty, but at present, this grand blueprint seems to be a bit of a "wild horse" feeling.

Let us not recall that Jia Yueting of Letv portrayed a magnificent automobile empire with page after page of PPT and won ten billion yuan in financing. Today's Ding Lei is obviously even worse than the original Mr. Jia. But it is no exaggeration to say that no company has ever dared to draw such a big cake.

And this is only a company founded in 2017, with a registered capital of only 1 billion yuan. At the beginning, Mr. Jia spent 15-20 billion on building a car, but still could not produce a mass-produced car; now, Weimar and Xiaopeng are also losing billions every year.

Although Ding Lei has always claimed that there is no shortage of money, where and how much money from Chinese Express has always been a mystery.

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Although Chinese Express started later than many new cars, less than a year after its establishment, in October 2018, it released a "people-oriented" corporate development strategy, and three concept cars, the Concept H Hypervelocity, Concept An Active-agility and RE05, were also unveiled. Less than a year later, on July 31, 2019, Chinese Express released the brand name of pure electric vehicles, and the first mass production stereotyped car was also unveiled.

But at present, with the downturn of the automobile market and the decline of new energy subsidies, for new energy vehicles, the knockout stage has officially begun.

From the perspective of HiPhi 1 alone, the product power is really good. The appearance is quite sci-fi, the intelligent configuration is ahead of the current level, and the power is also remarkable. But the car won't go on sale until 2021. Among the new car-building forces, NIO, Weimar and Xiaopeng have all launched mass-produced models this year. Relatively speaking, Chinese American Express has lagged far behind. It is not known how much market will be left for it when it is produced.

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Even with a luxurious lineup of executives, Chinese American Express is full of talent. Founder Ding Lei, from SAIC GM General Manager and SAIC Vice President, to Chairman of Zhangjiang Hi-Tech and Deputy Director of Pudong New area, has rich experience. Chen Weixu, former vice president of Bowo Group and president of the European division, and former GM China president, Guanzhi CEO Murphy, is also one of the executives. The father of electric cars in Asia, Academician Chen Qingquan of the Chinese Academy of Engineering, Shi Zhijie, a "godfather" designer, Mark Stanton, former head of Jaguar Land Rover SVO special vehicle department, Dr. Chen Keming, a global automotive safety expert, and other big names from all walks of life joined, directly to the technology blessing.

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However, for Chinese Express, how many valuable things it can come up with to attract market investment is the key. If you only want to rely on a number of intelligent grand blueprints to achieve corner overtaking, it also seems to have a warning.

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