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Recently, Lexus said that its cumulative sales in China from January to July this year were close to 110000, an increase of 31% over the same period last year. So far, Lexus has maintained 14 years of steady sales growth in the Chinese market.

ES is responsible for sales volume.

According to official Lexus data, Lexus ES sold an average of nearly 9000 vehicles a month this year, accounting for more than 57 per cent of total Lexus brand sales. As the sales responsibility of Lexus, ES is not only proud of its sales, but also its price. As we all know, due to the increasing pressure of competition in the market, domestic second-tier luxury brands are generally fighting a "price war" to compete for the market by exchanging price for volume; and Lexus ES not only did not reduce prices in this environment, but also put price increases and cars on the bright side. Take ES200 as an example, the starting price given by the manufacturer is 279000, but the 4S store has raised the price to 308800, while the starting price of ES260 has also risen from 335000 to 365000. Under the price increase behavior of ES, the sales volume of ES not only has not been affected, but continues to grow, and even has to wait for a month to pick up the car, which shows the appeal of ES in the market.

Hybrid models perform meritorious service.

It is worth noting that in Lexus's resounding success, the cumulative sales of hybrid models reached 37518, an increase of 43 per cent year-on-year, accounting for 34 per cent of the overall sales of the Lexus brand. As one of the first luxury brands to have an in-depth layout in the electrification field, Lexus has been sparing no effort to delve into hybrid models, which makes it an industry leader in hybrid technology; take the ES300H as an example, its fuel consumption is only 4.2 liters per 100 kilometers, and as a medium-and large-sized car, ES300H can hardly find a rival in the same level. And Lexus's leading hybrid technology has also made it recognized by the domestic market. From January to July this year, the performance of Lexus hybrid models is very eye-catching.

As the only luxury brand without domestic production at present, it is not easy for Lexus to maintain steady sales growth in the declining car market. With the completion of the technical modification of Lexus LS/IS/RC/UX/GS and other models, Lexus will launch more new models in the second half of the year, and Lexus's sales in the second half of the year may further soar in the upcoming "Golden Nine and Silver Ten" buying trend.

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