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Netizens revealed that it was unfair to put up propaganda posters attacking Geely in an independent brand car 4S store.

The poster of the independent brand 4S store not only promoted its own brand, but also belittled Geely. The content shows that Geely started in refrigerator parts, although after years of development, its overall supplier system still stays in the rural workshop system, so the two are not on the same level in terms of brand.

In fact, the major brand manufacturers have some sales skills for competitors, through the understanding of competitive models to find out deficiencies, grasp the handle of each other, to achieve the goal of "raising themselves and belittling others". However, the most basic point of competitive analysis is to be realistic and speak according to facts and data.

Li Shufu started Geely's business process with refrigerator accessories as a starting point on November 6, 1986, entered the motorcycle industry in April 1994, established Geely Group Co., Ltd. in May 1996, entered the automobile industry in 1997, and Geely acquired Volvo cars in 2010. Geely became the largest shareholder with a 9.7% stake in Daimler for about $9 billion on February 24, 2018. Zhejiang Geely Holdings Group ranks 220th among the Fortune 500 automakers in 2019.

Therefore, from the above information, an independent brand 4S store poster openly such publicity, is indeed unfair.

In fact, Geely once expressed dissatisfaction with the analysis and marketing skills of a certain independent brand. Yang Xueliang, vice president of Geely Automobile Group, once said publicly on Weibo: guess whose words it is, and will this win consumer recognition?

Independent brands compete fiercely with each other, and sales continue to decline into the stock market environment, further aggravating the momentum of competition.

Geely sold 90875 cars in June, down 29.3 per cent from a year earlier, according to the data. The cumulative sales from January to June reached 651680, down 15 per cent from a year earlier. As sales fell short of expectations, Geely decided to cut its full-year sales target by 10 per cent from 1.51 million to 1.36 million.

Shanghai passenger car sales fell 7.5 per cent year-on-year to 52072 in June, down 9.6 per cent from January to June to 324664.

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