AutoBeta(AutoBeta.net)08/06 Report--

Through understanding, brilliance has set up an international trading company and is seeking to diversify its business to alleviate the malaise brought about by sales.

Through Qixinbao inquiry, it was found that brilliance Automobile Group registered 50 million yuan on July 31 to establish brilliance International Trading Co., Ltd., its main business includes automobiles, used cars, auto parts, auto supplies, goods or technology import and export, and so on. It is worth noting that food sales business is also within its business scope, and the legal representative is Zhang Wei.

This is after Yan Bingzhe succeeded Qi Yumin in charge of brilliance in April this year, and Gao Weimin served as chief technical engineer of brilliance in August.

In addition, it is worth noting that brilliance International Trading Co., Ltd. is located in Shenyang, China's free trade pilot zone. Brilliance Trading Company may take advantage of the advantages of the free trade pilot zone to carry out automobile import and export business.

However, from the perspective of current development, brilliance Group needs to rise to solve its sales problem.

According to incomplete statistics, brilliance China, brilliance Song, brilliance Renault and brilliance BMW sold a total of 378000 vehicles in the first half of this year, of which brilliance BMW contributed more than 350000 vehicles, accounting for more than 92%.

Considering that brilliance BMW's shares are likely to be general in urban areas in 2022, expanding new business and increasing sales has become an urgent problem, and the establishment of brilliance International Trading Company is logical for brilliance.

According to data from the China Business Industrial Research Institute, China's car exports reached 1.15 million in 2018, an increase of 11.3 percent over the same period last year and 59.72 percent more than in 2015.

In the current domestic market downturn, if there can be some development in exports, then it can also reduce the pressure on sales. This is also the case with Chery, which has been the number one exporter for many years in a row, easing the pressure on sales in the domestic market.

From inviting Gao Weimin to preparing to march overseas, brilliance has begun to make preparations in terms of technology and channels. Perhaps under Yan Bingzhe's leadership, the road to change has just begun.

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