AutoBeta(AutoBeta.net)08/06 Report--

A few days ago, some netizens revealed that it was unfair to put up propaganda posters attacking Geely in an independent brand car 4S store. Geely responded today: evil words deceive the public, vicious attack.

The poster content of the independent brand car 4S store shows that Geely started from refrigerator parts, although after years of development, its overall supplier system still stays in the rural workshop system, so the two are not on the same level in terms of brand.

Yang Xueliang, vice president of Geely Group, responded through Weibo: "I don't think this is unfair, this is evil words to deceive the public, vicious attack!" Do they have any evidence to show that Geely's suppliers are still in the period of building refrigerators and are manual workshops, so why can't they see others as good? " At the same time, the official Weibo of Zhejiang Geely holding Group also forwarded the message.

This practice of "raising yourself while belittling others" has also made many netizens feel angry.

This move may lead to another independent brand "reputation protection war". Last October, Wechat Motor issued an official statement accusing a brand of having a massive water army, specifically discrediting all ethnic brands, due to a screenshot of Great Wall circulated online. Immediately, Geely Group sued Great Wall Motor Company to the court on the grounds of commercial defamation disputes, asking it to stop the infringement and apologize, saying that the other party maliciously spread false and misleading information and damaged its own commercial reputation and commodity reputation.

On November 15, 2018, Geely and the Great Wall shook hands and issued a joint statement to dispel misunderstandings and reach a consensus. It was found out that someone falsely used the name of Geely Automobile employees to fabricate false information to attack the Great Wall, misled public opinion and created misunderstanding, and Geely withdrew the lawsuit.

The joint statement also said that the two sides will work with government regulatory departments, industry associations and colleagues to clean up the environment of public opinion and resist bad and destructive behaviors that hinder the development of the industry. to create a fair and orderly competition environment for the healthy development of Chinese brands in accordance with the law.

For the publicity content of an independent car brand poster, it is not known whether Geely has any further action to boycott.

At present, the sales of new cars in China's automobile market continue to decline, the disadvantageous factors for independent brands are increasing, and the competitive environment is more fierce. Geely still leads the ranking of independent car companies in terms of sales, while Great Wall and Changan Motor ranked second or third, while SAIC passenger cars (Roewe and Mingjue) ranked fourth.

Geely's total sales in 2018 were 1.5 million, up 20 per cent from 2017; cumulative sales in the first six months of 2019 were 651680, down 15 per cent from a year earlier. As sales fell short of expectations, Geely decided to cut its full-year sales target by 10 per cent from 1.51 million to 1.36 million.

The total sales of Great Wall Motor in 2018 was 1.053 million, down 1.6% from the same period last year. In the first six months of 2019, cumulative sales were 493538, up 4.67% from the same period last year, with the annual sales target reduced from 1.2 million to 1.07 million.

SAIC's total passenger car sales in 2018 were 701900, up 34.45% from a year earlier; cumulative sales in the first six months of 2019 fell 13.18% from a year earlier to 311673.

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