AutoBeta(AutoBeta.net)08/06 Report--

The rise of new energy vehicles also gives the new forces of car building an opportunity to develop, but in fact, as an emerging industry, new energy vehicles cannot achieve excellent results in a short period of time even with the support of some policies. now after the subsidy has gone downhill, the development prospect of the new force of car building will be more severe.

Faraday is one of the car builders in the future. although its founder, Jia Yueting, lives abroad, there is a lot of positive and negative news. For example, in March this year, Faraday revealed that it would sell its Los Angeles headquarters to raise money and offer $400 million, while the previously exposed FF91 still has no news of mass production, so it seems that Faraday will have a difficult time in the future.

Similarly, life is not easy for Xilai, a first-tier new energy brand. After the spontaneous combustion accident of ES8, the main vehicle model of NIO, in order to restore the image and reputation of the brand, NIO issued a recall announcement of ES8, the number of which reached 4803, accounting for 27% of the total sales.

The reason why the new power of car building can be concerned by the majority of consumers is that its technology and appearance are different from the traditional fuel vehicles, and it needs a lot of financial support in research and development and production. Once there is a lack of financial support, the development of all aspects will be limited, coupled with the market downturn leading to sales less than expected, the new forces are more likely to be eliminated by the market.

Take the best selling ES8 as an example, as of June this year, ES8 also sold 17550 vehicles, coupled with the recall, sales fell short of expectations, for the already insufficient funds into a more serious situation.

To ease the financial pressure, NIO had to sell its Formula FE fleet, which was transformed from an unknown carmaker into a well-known new energy carmaker in China, and now it is forced to sell.

The original NIO car was unknown and concentrated on its own car-building career. In August 2014, NIO established FE team, which won the annual championship of FE by virtue of this team, and greatly increased its reputation, which has become the focus of many consumers. It can be said that without the FE team, there would be no Wei to come today.

Compared with the traditional car companies Tesla, BYD and other newly entered new energy field, NIO can be said to be relatively lucky, but its too little market accumulation and immature market always put NIO in danger.

The cold city of domestic cars hit in 2018. New energy vehicles have also been affected. According to the financial report of Xilai Automobile, it lost 23.3 billion yuan in 2018. After entering 2019, the situation still did not improve. The revenue in the first quarter was 1.631 billion yuan, down 5.25 billion yuan from the previous quarter, and the loss reached 2.624 billion yuan. The revenue in the second quarter was 1.134 billion yuan. The loss has not been announced yet.

The revenue loss indicates that sales are lower than expected or even decline. New car sales in the first quarter were 3989, down 50% from the previous quarter, and 3553 in the second quarter, down 11% from the same period last year, especially after the ES8 spontaneous combustion incident. The decline is even more serious.

The decline in sales leads to a loss in revenue and profit, so it seems that it is helpless to sell the FE team, but if the loss goes on, even the financing of the angel wheel will eventually be exhausted, and once the capital chain is broken, it will be on the edge of the market.

In this regard, NIO internal staff said that NIO will lay off staff within four months, while Li Bin also said: this is what should be done at this stage.

The development of NIO also reflects the figure of other new car-building enterprises. now for NIO, there is still a long way to go in the future, but the current prospect is indeed very disadvantageous to NIO, and any breakthrough has become the most important issue that should be considered.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat