AutoBeta(AutoBeta.net)03/06 Report--

Before the Geneva exhibition, Audi CEO Bram. In an interview with the media, short said Audi would expand its partnership with sister brands Volkswagen and Porsche to help it improve returns within 18 to 24 months, and that Audi wanted to cut costs, improve efficiency and refocus on the Chinese market.

According to short, he orchestrated a wide-ranging restructuring to prevent Audi from falling further behind luxury competitors Mercedes-Benz and BMW. Short believes that Audi's market share in China has great potential to rise, despite tensions between China and the United States, the overall slowdown in the Chinese market is likely to continue.

Specifically, Audi plans to save 15 billion euros ($17 billion) for Audi by 2022, reduce engine models by 1/3, and is in talks with workshop managers to stop the night shift at the Ingolstadt plant. The company plans to cut about 10 per cent of its management positions in the process of cutting costs.

In addition, Audi also revealed future product plans, Audi will launch five all-electric and seven plug-in hybrid cars in the next two years. Short hopes to restore the brand's reputation by converting an existing fuel car model into an electric car.

In 2018, Audi sold 600700 domestic models, up 10.2 per cent from a year earlier, while delivery of imported models was 60188, up 20 per cent from a year earlier. Overall sales were 661000, up 10.9 per cent from a year earlier. In terms of models, Audi's cumulative sales of the A6L reached 149775, compared with 118965 for the Q5 series (Q5+Q5L) and 163326 for the Audi A4L, with three A-class models (A3, Q3, and Q2L) accounting for 25.5 per cent of total sales.

Audi's sales in China in January were 64000 vehicles, up 5.1% from a year earlier, setting the best sales record in Audi's history in China in January. In the first quarter of this year, Audi's new generation of domestic A6L will be officially launched to the market, and the new Q3 will be launched in the second quarter. In terms of new cars, Audi has announced a strong product offensive against Mercedes-Benz and BMW for the Chinese market.

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