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Sales have exceeded millions for several years in a row, and at the beginning of 2019, Great Wall announced that its net profit last year increased by 6.97% year-on-year to 5.395 billion yuan. At the same time, the sales target for 2019 is set at 1.2 million units optimistically.

In the first half of this year, Great Wall Motor sold nearly 500000 new cars, with an estimated operating income of about 41.38 billion yuan, successfully reversing the trend.

According to the official of Great Wall Motor, the production and sales figures for July this year. According to production and sales data released by the company, in July 2019, Great Wall produced 59856 vehicles, up 11.01 per cent from the same period last year, and sales rose 11.09 per cent to 60357. The cumulative production from January to July this year was 557002 vehicles, up 6.09% from the same period last year, and the cumulative sales volume was 553895 vehicles, up 5.33% from the same period last year. Among them, the export volume of Great Wall cars in July was 7403, an increase of nearly 70% over the same period last year. The cumulative export volume from January to July was 37708, an increase of 35.69% over the same period last year.

From the perspective of brand sales distribution, Harvard is still the mainstay of the current Great Wall, while the contribution rate of high-end brand WEY, electric brand Euler and pickup brand Fengjun remains at a low level. From January to July, the Harvard brand sold 395760 vehicles, accounting for more than 70 per cent of Great Wall sales. In terms of growth, Harvard's 9.14% growth rate is also ahead of the overall growth rate of the Great Wall. In the long run, Harvard's dominant sales structure is harmful to the enterprise's ability to resist risks, which means that Great Wall needs to make more efforts in high-end, electric and diversified aspects.

In terms of specific models, the market performance of star products such as Harvard H6, F7 and WEY VV6 is still excellent. Among them, Harvard H6 topped the domestic SUV market with a sales score of 23000 vehicles, leading Volkswagen Tuguan L, Honda CR-V, Nissan Qijun, Geely Boyue and other models. F7 continues to show strong market competitiveness, with sales of nearly 10,000 vehicles in July, ranking firmly in the forefront of the SUV market, with cumulative sales reaching 79000, making it one of the few models for independent brands to achieve a balanced development of premium and sales in the 100000 + mainstream SUV market.

In terms of new products, the Great Wall will launch new F7, WEY VV7 GT, Euler R2, cannon trucks and other new models in the second half of the year. Among them, VV7 GT is the first sedan SUV launched by WEY brand. The new car has extremely dynamic slip-back body shape, comparable to medium and large SUV interior space and other product features. On the power side, in addition to the 2.0T turbocharged engine, VV7 GT will also provide a plug-in hybrid system consisting of 2.0T + motors.

From this, it is not difficult to see that the sales volume of Great Wall in July is still very gratifying. Under the current downward situation of the car market, Great Wall can achieve reverse growth. In addition to the strength of its automotive products, its performance-to-price ratio is also very high. But in the outside world, the counter-trend growth of sales has a lot to do with the price for volume. However, whether Great Wall can achieve growth in the next few months. Whether we can adhere to the original operation will have to be proved by time.

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