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A few days ago, netizens revealed that a poster compared with Geely had been put up in a 4S store. Geely's vice president said it was a malicious attack. After media reports, the head of SAIC Roewe's public relations department said he could not confirm the authenticity of the poster. Netizens went to the scene again today to see that the poster was affixed to the toilet.

The poster content of the independent brand car 4S store shows that Geely started from refrigerator parts, although after years of development, its overall supplier system still stays in the rural workshop system, so the two are not on the same level in terms of brand.

Yang Xueliang, vice president of Geely Group, responded through Weibo: "I don't think this is unfair, this is evil words to deceive the public, vicious attack!" Do they have any evidence to show that Geely's suppliers are still in the period of building refrigerators and are manual workshops, so why can't they see others as good? " At the same time, the official Weibo of Zhejiang Geely holding Group also forwarded the message.

After that, the relevant head of SAIC Roewe's public relations department responded and verified with the blogger who published the information, saying that "netizens contributed, other information is unknown", and the authenticity could not be confirmed.

Can not prove that there are other domestic brands to make a special "attack" Geely Roewe poster, just to make the two snipe and clam compete with each other, so that their own plans to benefit?

In this regard, netizens once again contributed to the origin of the poster, the video can be seen in a 4S store after-sales, but also parked a lot of Roewe models, went to the toilet door panel and found that the Roewe Public Relations Department responded to the poster that could not be verified.

In fact, the major brand manufacturers have some sales skills for competitors, through the understanding of competitive models to find out deficiencies, grasp the handle of each other, to achieve the goal of "raising themselves and belittling others". However, the most basic point of competitive analysis is to be realistic and speak according to facts and data.

It is understood that many car companies have been attacked by Roewe in recent years. Before that, a Roewe 4S store sales internal speech training materials were circulated on the Internet, mainly to highlight the market advantages of Roewe RX5 2.0T platinum version, which was just listed not long ago, aiming at the recent hot Lecke 01 and VV5 cars. In the comparison and explanation section of the competitive products, this material lists a number of shortcomings of Lecke 01 and VV5.

However, this practice is also at the expense of others at the expense of themselves. with the spread of the Internet so fast, consumers can be said to be very clear about the advantages and disadvantages of each car, and it is totally unconvincing to rely solely on car companies to discredit their opponents. If you want to really move consumers and win consumers, you have to rely on the strength of the products to speak.

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