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Great Wall Motor released production and sales figures for July 2019. According to the data, Great Wall Motor sold a total of 60357 new cars in July this year, an increase of 11.09% over the same period last year. From January to July this year, Great Wall Motor sold a cumulative total of 553895 vehicles, up 5.33% from the same period last year.

In addition, under the globalization strategy of Great Wall Motor, Great Wall Motor exported a total of 7403 new cars in July this year, a year-on-year increase of 69.48%. From January to July, Great Wall Motor exported a total of 37708 new cars, an increase of 35.69% over the same period last year.

Great Wall has a number of brands, with Harvard, WEY, Euler and Great Wall pickup trucks selling 42888, 7246, 2071 and 8075 respectively, with the Harvard brand also contributing the most.

Harvard has topped the list of SUV sales in China for the ninth year in a row, selling 42888 vehicles in July, up 15% from January to July last year, bringing cumulative sales to 395760, up 9.14% from a year earlier.

Although in the off-season of the car market, it is not easy for Great Wall Motor to maintain its growth.

However, it is worth noting that compared with the same period last year, the increase in July sales of the Great Wall was mainly due to the contribution of several new models, such as the Harvard F5, Harvard F7, VV6 and Euler, while the Harvard H6, VV5, VV7 and other models all declined sharply compared with the same period last year.

At the beginning of 2019, Great Wall reported a 6.97% year-on-year increase in net profit last year to 5.395 billion yuan. At the same time, the sales target for 2019 is set at 1.2 million units optimistically.

Great Wall has sold more than 1 million cars in a row, and has set a bigger goal, but in fact, its average bike profit has been declining since 2017. The average bicycle profit reached 3200 yuan in the first half of this year, less than 50% in 2018.

In mid-July, Great Wall reported sales results for the first half of the year, with more cars sold but net profit falling. A total of 495300 units were sold in the first half of the year, up 4.7% from the same period last year, but net profit fell 58% from the same period last year, down to 1.57 billion yuan. As it increases and decreases, it increases sales and decreases net profit.

Great Wall Motor said in the announcement that the main reason for the pre-reduction is to increase the product discount to benefit consumers, and continue to increase brand promotion and research and development investment, resulting in a year-on-year decline in net profit belonging to shareholders of listed companies. Based on this, Great Wall Motor has adjusted its sales target for 2019 from 1.2 million to 1.07 million.

Sales of 493500 vehicles in the first half of the year accounted for 46% of the latest annual target of 1.07 million vehicles. While the market declined, Great Wall Motor bucked the trend, rising 4.7%. Although the increase outperformed the market, and the data looked gorgeous, Great Wall Motor would have to accept billions of losses if it continued to trade the market at price in the second half of the year and increase its market share.

During the adjustment period of the overall car market, Great Wall raised its annual sales target to a new height, and it is a good thing to go through a rough time and seek a higher goal, which is a good thing, but it also needs timing. In the first seven months of this year, Great Wall sales have reached nearly 52% of the annual target, and Great Wall still faces greater sales pressure in the next five months.

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